gabriellasannino

/Gabriella Sannino

About Gabriella Sannino

International SEO consultant is my title...but who cares about those? What I love is writing about marketing, social, SEO, relevance, ruffling feathers and starting revolutions. What you read on this blog will hopefully inspire you to continue the conversation. When I'm not multitasking around Level343 I sneak away and go sailing. I'm crazy about pistachios, and of course Nutella.

Your WordPress Website May Be Obsolete: Are You Prepared?

  The term “planned obsolescence” means purposefully producing goods that quickly become obsolete, in order for the consumer to buy more and keep the producer in business. While that isn’t necessarily what Automattic (creators of WordPress) did with their CMS, [...]

By | February 19th, 2017|Online Marketing, WordPress|0 Comments

Content Marketing With a Plan

  Do you know why content marketing is such a “go-to” strategy for marketing campaigns? You know marketers tell you it’s a big deal and you need to do it, but do you ever wonder why more than half of marketers think personalized content promotes higher engagement rates? One of the biggest reasons – well, there are several of them – is due to those darling little ad blockers. It’s great going to a site and not having to deal with somebody’s idea of a discreet ad taking up three quarters of the page, isn’t it? -Yet, that makes it extremely hard for the marketers who expect those ads to help sell our brand message. […]

By | February 6th, 2017|Content Development, Online Marketing|0 Comments

Your Visitors’ Behavior Tells You About Your Content Marketing Efforts. Are You Listening?

  You spend a lot of time on your content marketing; doesn’t it make sense to pay attention to how well it’s working for you? Many look at their month-to-month traffic and say, “oh, we had a good month,” or [...]

By | February 2nd, 2017|Content Development|0 Comments

Building Marketing Campaigns with Buyer Personas

Last week we started a three part series on buyer personas. We talked about one of the biggest mistakes marketers make in buyer persona marketing, and how it important it was to target more than a generic individual. We also covered [...]

Developing a Rich Buyer Persona Portfolio

Buyer personas allow a rich, in depth marketing plan. They look beyond the immediate sale to creating life-long customers and/or advocates. -And while you don’t want too many personas, you don’t want too few, either. Having a strong personal portfolio [...]

By | January 26th, 2017|Content Development, Online Marketing|0 Comments