Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.
As someone who works online, when was the last time you tried discussing what you do over dinner? If you’re like me, you don’t think twice about setting up a new campaign on Moz, adding meta tags to your new pages, using this social media tool,
SEO, when done correctly can be one of the best strategies you can undertake not only for your website and online presence but including your entire campaign. Why? Because it allows people to discover your products and services with the click of a button or something as natural and simple as asking your smart phone a question.
Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly.
Today’s spiel is about when you don’t keep track of your content, you might miss out on a large number of potential leads. This is where the quick and dirty content audit comes in. We wrote a great post on SEO and Content Audits a while back, but I wanted to give you a refresher and some quick steps you can implement moving forward.
Every decade that ushers in a new generation of fresh-faced youth will inevitably create a division among the status quo. What was once seen as cutting edge or revolutionary eventually expires and fades away in the wrinkles of antiquity.
After years of putting ourselves out there we are finally getting the response and interaction we've been looking for. This year started out with a bang. Over twenty queries for interviews guest blogging and a few podcasts including Google+. And truth be told I’m scrambling for things to write.
People like getting wowed – and that is exactly what they are looking for when skimming through content online. In essence, the key to your target customers’ heart is through great content. Seeing the current trends, content marketing seems to be going headstrong and steady. Naturally, it is a viable marketing investment you’d like to make this year (if you haven’t done that already!).