Vision leads to mission and mission leads to strategy. By using your ideal future (vision) as a goal and your mission as your guide, your marketing strategy will always be on point. It blends with every other marketing strategy and every other marketing goal.
A strong, successful marketing strategy isn’t built on clouds and fluff. It has a foundation, a base from which all ideas come from. Without this foundation, marketing strategies fail more often than not. This foundation is called “vision,” and it’s as important to your company as your bottom line is.
A marketing lesson can be gleaned from anywhere, and the recent election is no exception. First off, this is is not a political post; we make a point to stay away from politics in our postings. -And it doesn't matter [...]
Online marketing is hard enough when you like what you’re doing and are good at it. If you look at marketing as a necessary evil, it's even harder. And when you aren’t good at selling your product or service at [...]
SmartMarketing goals seem to be difficult to set. How do you pick your marketing goals? How do you know which ones are the right ones? If you're struggling with these questions, it might help thinking of marketing goals as more [...]