/Jennifer Horowitz

About Jennifer Horowitz

With over 15 years in the digital marketing space, I have created and implemented strategic plans for business growth online.

Marketing With Newsletters

Walk The Walk Much Like SEO, Email Marketing is NOT DEAD! If you aren’t creating a monthly newsletter you are missing out on a big opportunity.  You need a prominent way for people to join a mailing list [...]

By | November 7th, 2013|Online Marketing|4 Comments

Google’s Newest Little Friend: Hummingbird

Google Hummingbird Hummingbird, the latest “big thing” from Google was introduced in late September.  What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for [...]

By | November 1st, 2013|SEO|18 Comments

What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year

If you haven’t started a holiday campaign yet – now is the time.  I know, it’s only September!  But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new [...]

By | September 9th, 2013|Online Marketing, SEO, Social Media|2 Comments

23 Tips To Improve Your Bounce Rate

You work pretty hard to get traffic to your site. So it’s no fun when you see most of that traffic bouncing off the site. If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website owners. It tells you what percentage of your visitors are “bouncing” away after landing on your site.)

By | August 29th, 2013|Content Development, Online Marketing|17 Comments

Social Media Tips

When you’ve created a great piece of content, you want to get it in front of as many eyeballs as you can. There are countless ways to create exposure online and creating a systematic approach is often the best way [...]

By | August 22nd, 2013|Social Media|25 Comments

Can’t Miss Social Media Tips

Blooming Ideas Time for another collection of tips. This time all related to social media. Your profile picture matters! It’s often the first thing people will see and they will form an instantaneous opinion. If it’s too big [...]

By | August 15th, 2013|Social Media|18 Comments

Banish The Boring: 12 Tips For Fan Pages

Thrilled! If your Facebook page isn’t getting the action you think it should be, it’s time to banish the boring and jazz things up! It can be hard to be objective when reviewing your own page but it’s [...]

By | July 22nd, 2013|Social Media|35 Comments

What You Need To Know About Building Trust

The internet is a large and sometimes scary place. Without being all doom and gloom, let’s just say that there are enough scams, threats and risks out there that you have to be careful and responsible when you are online. [...]

By | July 15th, 2013|Branding, Online Marketing, Social Media|12 Comments

Facebook #hashtags

Facebook started rolling out hashtags last week and will continue to roll it out for more users in the coming weeks.  Many users were already used hashtags but they were not clickable (searchable) before. So what are hashtags?   A hashtag [...]

By | July 4th, 2013|Social Media|22 Comments