Tracking Your Traffic

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Facts – Day to Day Most businesses have to find an agency or select an internal key member with the task of producing relevant, informative content for your readers that convert into either buyers, or part of your community. Furthermore, a business needs to make sure they are well versed about staying on top of […]

SEO and Content Audits

Growing your traffic

There once was a time in content creation history when some businesses could perhaps get away with “keyword stuffing” and the duplication of content. For these businesses, perhaps money was tight, there was no comprehension of the value behind great content, or the owner wore several hats in their daily operations. Fortunately, for the sanity […]

Content Optimization The Best SEO

Only the best

Yes, content optimization is the best SEO. It’s one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines are requiring more than specific word count and keyword density to place high in search […]

Closing the Development Strategy Gap

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Search engine optimization doesn’t live on an island. The success of an SEO campaign – like most other marketing disciplines – depends on the strength of the platforms and disciplines surrounding it. Website development, design, graphics, social, PPC, PR, print, even direct mail; these elements all work together, and depend on one another. But nothing impacts […]

Ridiculous things SEOs hear, and our reactions in GIFs

Search Engine Optimization

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time.  The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a […]

Doing Business Internationally

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I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves. Sometimes I go as far as telling them, they are not ready to sell their services internationally. As a matter […]

Are You Looking For Enterprise SEO?

The Rise of SEO

When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign. Everything that you do needs to be managed with the right tools, the expertise and an attitude […]

How to build a Google update-proof SEO strategy

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It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, or guest blogging. Every one of Google’s major algorithm updates, without fail, throws the SEO […]

Tumblr for SEO? The case for social’s newest up-and-comer

Moar Links

When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled. “REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.” Yes, Tumblr. For LOTS of reasons – not the least of which are that underneath this SEO mask, I’m actually a creative. Let me […]

Story Telling – Part of Your Brand

Typewriter What is Your Story

Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make […]