Achieve Better Search Engine Placement

Elusive_Links

The fads and trends of marketing are constantly in a state of flux. What’s hot today may be cold by sunrise tomorrow. Search engine traffic, however, is always in style. A simple web search can yield millions of results, most of which never see the light of day. Indeed, a whopping 1/3 of all web […]

Breaking SEO – Not A One Time Fix

good news bad news

Search engine optimization, or in marketing speak, SEO, has been around long enough that people automatically recognize the acronym, or still shy away and want nothing to do with it. But let’s be honest – if you’re involved in any sort of Internet marketing, you need to understand what SEO is and how it can […]

Tracking Your Traffic

knowledge1

Facts – Day to Day Most businesses have to find an agency or select an internal key member with the task of producing relevant, informative content for your readers that convert into either buyers, or part of your community. Furthermore, a business needs to make sure they are well versed about staying on top of […]

SEO and Content Audits

Growing your traffic

There once was a time in content creation history when some businesses could perhaps get away with “keyword stuffing” and the duplication of content. For these businesses, perhaps money was tight, there was no comprehension of the value behind great content, or the owner wore several hats in their daily operations. Fortunately, for the sanity […]

Content Optimization The Best SEO

Only the best

Yes, content optimization is the best SEO. It’s one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines are requiring more than specific word count and keyword density to place high in search […]

Closing the Development Strategy Gap

small-house-island-01

Search engine optimization doesn’t live on an island. The success of an SEO campaign – like most other marketing disciplines – depends on the strength of the platforms and disciplines surrounding it. Website development, design, graphics, social, PPC, PR, print, even direct mail; these elements all work together, and depend on one another. But nothing impacts […]

Ridiculous things SEOs hear, and our reactions in GIFs

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time. The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.

Doing Business Internationally

international-business

I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves. Sometimes I go as far as telling them, they are not ready to sell their services internationally. As a matter […]

Are You Looking For Enterprise SEO?

SEO

When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign. Everything that you do needs to be managed with the right tools, the expertise and an attitude […]

How to build a Google update-proof SEO strategy

google-pagerank1

It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, or guest blogging. Every one of Google’s major algorithm updates, without fail, throws the SEO […]