What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
You need a SEO checklist – the optimizer’s To Do List – just to keep track of what’s been done and what hasn’t. It’s no longer the 1990’s, business owners. Never mind the days of keyword stuffing, article spinning and directory lists. Optimization has become far more involved. I’m a firm believer that every process should be mapped out. It makes it easier to keep track. This is why we’re sharing a trimmed down version of our own SEO checklist. At the end of the Guide, you’ll have the opportunity to download a version to keep. Or, you can download now, and just follow along! Let’s get started. […]
There’s a rising interest in the use of structured data and schemas to increase reach and effectiveness with the use of schema.org markup. The question in many business owners’ minds is: should I invest in semantic markup, and what’s the [...]
It may be hard for some to believe, but there are plenty of online business owners that are still learning about “this SEO thing.” They’re hearing about it for the first time and wondering what it’s for. They want to know “why do we need it?” and “what’s so important about it?” And then there are those that have been around for a long time, yet don’t believe optimization is that big a deal. They do just fine with PPC, thank you, and don’t care to think about any extra expense. This post is for both of you: the new and the “been around the block”. […]
Content Curation and Syndication Gone Wrong I’ve always liked the ideas of content curation and syndication. I’ve always thought they were great ways to get your name out there and increase your perceived authority. Maybe I’m naive, but it’s always [...]
Through the years of “how to implement SEO” posts, we’ve received our fair share of startling comments. I think one of the ones that threw me the most was along the lines of, “This post is full of useless information. [...]
Unless you rely totally on PPC for your traffic, organic search is a really big deal for the welfare of your online company. Another way of saying this is, if you don’t have an effective SEO campaign, growth will stagnate [...]
Remember the huge amount of “SEO is Dead” posts we’ve seen through the years? I’ve been in the online marketing business for years, and can’t count the number of times these types of posts hit the Internet. Pretty much any [...]
Whether you call it growth hacking, content hacking or just plain good marketing, it means making your website the best product-selling, business-growing, advocate-building, brand-developing, influencer-making website it can be.