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Content

Look out – it’s another Brain Dump!

Time for another brain dump!  I have various random thoughts in mind and wanted to share them all with you.  Don’t spend any time looking for the connection – there isn’t one!  It’s just a bunch of stuff I thought […]

By |May 20th, 2013|Online Marketing, SEO, Social Media|9 Comments

5 Website Usability Tips for the Professionally Helpful Site

We recently had the chance to surf the web and gawk at the type of sites out there. To tell you the truth, it reminded the team of the olden days – not necessarily the days of annoying, ugly websites, […]

By |June 25th, 2012|Branding, Content Development, Online Marketing|133 Comments

Happy Holidays from the Level343 Team!

Happy HolidaysFor the first time since Level343 opened its doors in 1998, we're closing for the holidays! There won't be a blog Thursday, but don't worry. We'll be back with fresh content, updates and general mayhem, Monday, January 2, 2012. In the meantime, we've started a quarterly enewsletter (first installment went out early this morning). We invite you to view the email in your browser and click on the subscribe link.

By |December 26th, 2011|Branding, Social Media|21 Comments

Is Your Blog’s Comment System Inviting or Pushing Away?

Today, we’re going to take a look at how YOU are inviting people to comment on your blog. The big question is, is it easy? Can they just comment, or do they have to jump through hoops, give you their first child or sign over their house to comment? It’s time for some tough love, people. There’s no other more off putting action than telling them they have to sign up to comment. When you get ready to comment on someone else’s blog, how willing are you to go through the song and dance you’re putting your readers through?

By |October 13th, 2011|Content Development, Online Marketing|147 Comments

Inbound Marketing Works – If You Work Inbound Marketing

If you own a business and want it to succeed, you have to market it. That’s just Business Basics 101. Traditional marketing – direct mail, newspaper ads, t.v., radio, etc. – does the job, but it’s expensive and generally isn’t cost effective for small businesses. There are aspects of inbound marketing, however, that any business owner with a little time can do. – But why bother? What’s the value here?

By |October 3rd, 2011|Online Marketing|57 Comments

Pinging Your Blog – Should You? Shouldn’t You? What’s the Big Deal?

One of our favorite past clients, and one of our most loyal supporters, recently asked about pinging blogs: “Do you find it beneficial to ping your blog? I have done it. I usually use pingoat, pingfarm and pingomatic. I didn’t see anything in your blog about it. Any thoughts?” Thanks for the question, Carla. We do have some thoughts, as a matter of fact – lots!

By |September 12th, 2011|Online Marketing, SEO|79 Comments

Beautiful Blogging: 5 Ways to Sharpen Your Writing Skills

Blog writing – it’s one of the hardest, easiest, most frustrating, most relaxing, creative, unoriginal thing you can do… ish. On the good days, you get an idea and golden words just flow from thought to fingers to keyboard to publish. On the bad days, every word you put down is an exercise in pulling teeth.

By |August 25th, 2011|Content Development|133 Comments

4 Reasons Your Content Marketing Strategy Sucks

So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!

By |May 26th, 2011|Content Development, Online Marketing|20 Comments

No Time to Write Thought-Provoking Blogs? Try Content Curation

Content curation? Not content creation? Even the word processor we use thinks the word is spelled wrong. However, content curation has been around for quite awhile. As content developers and a business with a blog, we know it’s hard to keep up with the constant need for fresh articles. After posting umpteenth hundred posts, everybody has at least one experience with the whole “What do I write about NOW” question. Usually, this happens only a day or two before the next one post is due to come out.

By |May 2nd, 2011|Content Development|28 Comments

Website Usability: Color, Layout and Writing

Many of you may not know, but we put up a website usability survey on our site some time back in October. At the end of the survey, we left a place for open-ended comments where visitors can add their thoughts, tips, pointers, etc.

By |April 28th, 2011|Content Development, Online Marketing|31 Comments