Time for another brain dump! I have various random thoughts in mind and wanted to share them all with you. Don’t spend any time looking for the connection – there isn’t one! It’s just a bunch of stuff I thought you should know related to SEO and social media and growing your business online. I’d […]
For the first time since Level343 opened its doors in 1998, we’re closing for the holidays! There won’t be a blog Thursday, but don’t worry. We’ll be back with fresh content, updates and general mayhem, Monday, January 2, 2012. In the meantime, we’ve started a quarterly enewsletter (first installment went out early this morning). We invite you to view the email in your browser and click on the subscribe link.
Today, we’re going to take a look at how YOU are inviting people to comment on your blog. The big question is, is it easy? Can they just comment, or do they have to jump through hoops, give you their first child or sign over their house to comment? It’s time for some tough love, people. There’s no other more off putting action than telling them they have to sign up to comment. When you get ready to comment on someone else’s blog, how willing are you to go through the song and dance you’re putting your readers through?
Blog writing – it’s one of the hardest, easiest, most frustrating, most relaxing, creative, unoriginal thing you can do… ish. On the good days, you get an idea and golden words just flow from thought to fingers to keyboard to publish. On the bad days, every word you put down is an exercise in pulling teeth.
So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!
Content curation? Not content creation? Even the word processor we use thinks the word is spelled wrong. However, content curation has been around for quite awhile. As content developers and a business with a blog, we know it’s hard to keep up with the constant need for fresh articles. After posting umpteenth hundred posts, everybody has at least one experience with the whole “What do I write about NOW” question. Usually, this happens only a day or two before the next one post is due to come out.