digital marketing

Online, Digital Marketing | Power Hungry “Techsumers” Go Ape on Apps

At the beginning of this month, we wrote Digital Marketing Shift and the New World Order. I must admit, I’ve been letting fanciful titles fill my head. All apologies to those who want something original for this post like “3 […]

By |June 18th, 2012|Online Marketing|85 Comments

Digital Marketing Shift and The New World Order

(Manipulating the Monetary Paradigm of the Time/Space Continuum)

Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our beloved frontier and are radically reshaping an already rocky business landscape. As business leaders, innovators, entrepreneurs and so on, we thrive in an atmosphere of “change as a constant”, but does the rate of change seem like it’s speeding up to you?

Suddenly, our ways of doing business – the traditional, tried and true ways – feel lacking. “Slow and steady wins the race” is no longer a strong axiom (if it ever really was), buried under, “Full speed ahead Mr. Sulu!”

We no longer have time for long review processes. We don’t have time to spend examining every potential crack or flaw in a business plan. You – your business and business processes – must be extremely fast and flexible to survive in our accelerated, highly competitive world. There’s no more room for sedate family station wagons; we’d all better be driving Bugatti Veyrons. […]

By |June 7th, 2012|Branding, Online Marketing, Social Media|74 Comments