At the beginning of this month, we wrote Digital Marketing Shift and the New World Order. I must admit, I've been letting fanciful titles fill my head. All apologies to those who want something original for this post like "3 [...]
Sometimes we forget that not everyone is buried in online marketing like we are. In fact, most people aren't… it boggles the mind. Did you know most people aren't professional SEOs? Makes sense; if they were, we wouldn't have jobs, but it's that whole "circle of I" syndrome we keep talking about.
When I was a kid, I dreamed about flying through the air with the greatest of ease to rescue puppies, kittens and grannies. I ran around the house in pink fuzzy pajamas and a blanket tied around my neck, on a mission to save the world. I was Super Girl, Wonder Woman and the GI Joes combined! Evil doers beware!
While talking to a friend of mine the other day – small business owner trying to grow her business like anyone else -, I had that line going through my head. You know, the one from A Few Good Men “You want the TRUTH? You can’t HANDLE the TRUTH!” You see, my friend has big dreams; she wants and expects big things from her website…
People say the darndest things. They really do. Some of these things come from individuals who think they know what inbound marketing is all about; some come from individuals who want to know what it’s all about. Some… well some are just letting words go from brain to mouth without any thought.
Anyone who's heard about the miraculous, site saving service known as SEO has eventually researched it online. Anyone who's researched it and has had problems with their site has probably looked at SEO providers at least once. Anyone who's had problems with their site, researched SEO providers and decided optimization didn't fit into their budget has probably looked - at least once - at potential SEO and/or marketing software.