Online Marketing

Digital Marketing Shift and The New World Order

(Manipulating the Monetary Paradigm of the Time/Space Continuum)

Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our beloved frontier and are radically reshaping an already rocky business landscape. As business leaders, innovators, entrepreneurs and so on, we thrive in an atmosphere of “change as a constant”, but does the rate of change seem like it’s speeding up to you?

Suddenly, our ways of doing business – the traditional, tried and true ways – feel lacking. “Slow and steady wins the race” is no longer a strong axiom (if it ever really was), buried under, “Full speed ahead Mr. Sulu!”

We no longer have time for long review processes. We don’t have time to spend examining every potential crack or flaw in a business plan. You – your business and business processes – must be extremely fast and flexible to survive in our accelerated, highly competitive world. There’s no more room for sedate family station wagons; we’d all better be driving Bugatti Veyrons. […]

By |June 7th, 2012|Branding, Online Marketing, Social Media|74 Comments

Online Marketing: What’s Your Branding Power?

Online marketing is more than “selling a web presence”. It combines several disciplines, including optimization (search engine and conversion), copywriting, strategic content development and much, more. No matter what type of campaign you embark on, you have to keep the […]

By |April 12th, 2012|Social Media|138 Comments

Has YouTube Been Calling Your Name? 4 Beginning Tips

Sometimes we forget that not everyone is buried in online marketing like we are. In fact, most people aren't… it boggles the mind. Did you know most people aren't professional SEOs? Makes sense; if they were, we wouldn't have jobs, but it's that whole "circle of I" syndrome we keep talking about.

By |February 16th, 2012|Content Development, Online Marketing, Social Media|64 Comments

I Always Wanted to Be a Super Hero, How About You?

When I was a kid, I dreamed about flying through the air with the greatest of ease to rescue puppies, kittens and grannies. I ran around the house in pink fuzzy pajamas and a blanket tied around my neck, on a mission to save the world. I was Super Girl, Wonder Woman and the GI Joes combined! Evil doers beware!

By |December 5th, 2011|Branding, Online Marketing, Social Media|38 Comments

Branding and Inbound Marketing: Can YOU Handle the TRUTH?

While talking to a friend of mine the other day – small business owner trying to grow her business like anyone else -, I had that line going through my head. You know, the one from A Few Good Men “You want the TRUTH? You can’t HANDLE the TRUTH!” You see, my friend has big dreams; she wants and expects big things from her website…

By |November 7th, 2011|Branding, Online Marketing, SEO|64 Comments

9 Things You Don’t Tell Your Inbound Marketing Firm / Client / Employer

People say the darndest things. They really do. Some of these things come from individuals who think they know what inbound marketing is all about; some come from individuals who want to know what it’s all about. Some… well some are just letting words go from brain to mouth without any thought.

By |October 20th, 2011|Online Marketing|100 Comments

Avoid the Social Media Graveyard: Social With a Plan

For many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for informavores, serving up tasty bit-sized nuggets to tempt, tantalize, follow and consume. Therefore, it’s blatantly obvious when a part of the snack bar closes. I don’t know about you, but I hate it when that happens. Little frustrates me more than stumbling upon a social media gravesite: the dead remnants of a poorly thought out social campaign. You’ve seen it, too, I’m sure.

By |September 5th, 2011|Online Marketing, Social Media|121 Comments

Evaluating SEO and Marketing Software – #1 Doesn’t Mean the Best Product

Anyone who's heard about the miraculous, site saving service known as SEO has eventually researched it online. Anyone who's researched it and has had problems with their site has probably looked at SEO providers at least once. Anyone who's had problems with their site, researched SEO providers and decided optimization didn't fit into their budget has probably looked - at least once - at potential SEO and/or marketing software.

By |June 2nd, 2011|Online Marketing, SEO|19 Comments

Comment Spam vs. Comment Links: What’s the Difference?

Most SEO professionals have very definite ideas about the Internet. For example, many believe SEO is essential for any website to succeed – whether the business is limited to delivering three blocks or thirty makes no difference.

Some say the optimization […]

By |March 21st, 2011|Online Marketing, SEO|53 Comments

The F Word in Marketing – That’s Right… Focus

I hate to say this, but I must; ideas are a dime a dozen and everyone has the latest innovation. What’s always missing, or missing most of the time, is a well thought out marketing plan. A marketing plan everyone in the organization can follow, believe in and understand. In any successful vision there has to be a strategy spelling it out with specific benchmarks, time lines, campaigns and goals.

By |September 27th, 2010|Online Marketing|15 Comments