search engine optimization

Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now.

You feverishly check your merchant account for the fiftieth time in the last week. It’s empty; the promised “landing page ROI” just isn’t happening. Either people have forgotten your site existed or your landing pages are bombing worse than Bouncing Betties ever did. […]

By |May 10th, 2012|Online Marketing, SEO|193 Comments

If You’re Going To Write About SEO, Get It Right

That’s IT. I’ve had enough of online newspapers writing things about SEO. I really have. I happened to come across this article by The Globe and Mail. The Globe and Mail, ya’ll.

I don’t have anything against The Globe and Mail, […]

By |May 16th, 2011|Online Marketing, SEO|51 Comments

Writing For Your Website Visitors

This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back later. This is essential information for those trying to figure out how to write for their visitors, to keep them coming back again!

By |April 14th, 2011|Content Development, Online Marketing|29 Comments

Search Engine Optimization Isn’t Part of the I.T. Department

Shock, gasp and amaze… but many people seem to think “search engine optimization” is just another word for the I.T. department. Surprisingly enough, it’s not. It’s another way to say, “Get your website on the front page of the search […]

By |December 9th, 2010|International Marketing, Online Marketing, SEO|17 Comments

Four Steps to SEO

To say you know how to write SEO vs.Writing SEO is another fish story. It’s amazing how many people and companies send you their clever copy boasting about getting you higher rankings on Google. Here is the truth, 2 things […]

By |August 5th, 2008|Online Marketing, SEO|3 Comments

Why Do We Need SEO?

A. Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right? Afraid it’s not that easy, in this discipline one has to look at various attributes of […]

By |August 5th, 2008|Branding, Online Marketing, SEO|0 Comments

Search Engine Optimization Help

There must be at over 1000 online business that say they can help you with your SEO copy. Not one company can do this overnight period! Google warns people of these Internet cowboys. In order to get SEO help you […]

By |August 5th, 2008|SEO|0 Comments