You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now.
You feverishly check your merchant account for the fiftieth time in the last week. It’s empty; the promised “landing page ROI” just isn’t happening. Either people have forgotten your site existed or your landing pages are bombing worse than Bouncing Betties ever did. […]