SEM vs SEO: Clarification Needed

The clarification of SEM vs SEO is pretty simple. Yet, for some reason and for many people, it is still very much needed. For example, just recently I read a top SEM guy equate the two. And there I was, thinking that he, of all people, should get it. But I guess not. I guess […]

SEM and SEO: The Only Path to Success

Once one realizes that SEM and SEO are not the same thing, and that the former is a broader category including the latter, then more questions arise: what, then, is the point of SEO? If there are other strategies, why shouldn’t we just use them? Is SEO necessary for successful SEM?

Is Viral Marketing Better Than SEO?

I read recently that some think viral marketing is better than SEO, because it’s fuelled by recommendations, ignited and guided by users and their friends. Like a grass-roots movement, viral marketing can spread like wildfire and generate more traffic to your site than traditional SEO. Is that true? Does that mean SEO is obsolete and […]

SEO Controversies – Fact or Fiction

In the world  of SEO writing, several important debates are taking place. These “controversies” range from topics as fundamental as the use of SEO to as specific as the changes that W3C is implementing to search engines such as Google, Yahoo and Excite. There are a lot of myths and misinformation surrounding these controversies, so […]

SEM/SEO/PPC

Black-Hat-SEO

These three acronyms, SEM, SEO and PPC can make all the difference to the staying power of your online business.  They stand for Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and are the true backbone of online business. These three little tools should be combined together if you’d like to raise […]

Using SEO Tools to Improve Your Website

SEO tools are a very important part of insuring that your website moves to the top of search engine rankings.  Thousands of websites on the internet utilize the exact same topics and therefore, it can be difficult for users to find your site over all of the others.  One of the most important aspects of […]

SEO Ad Copywriter

For people, who love to write, advertising copywriting is an ultimate writing opportunity for them. This is because, every word of an SEO copywriter counts with assessable outcomes as actions. Unluckily, it is simple to get pessimistic when starting out as a Copywriter let alone getting specialized in the SEO market. Here, viable objective is […]

Why do we need SEO?

The Rise of SEO

Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right? Afraid it’s not that easy, in this discipline one has to look at various attributes of their website. From content to links, link backs and last but not least their structure. Once […]

Search-Engine Marketing

This is the dreaded truth about SEM. These days, search-engine marketing provide several beneficial opportunities to not only the marketers but also to millions of Internet users. Search-engine marketing is the easiest way to look for information, products and an excellent method for advertisers to locate and acquire potential customers. But it’s not easy enough […]

Finding the SEO Consultant

12seosteps

In simple and straightforward English, a SEO consultant is a person who can provide certified and expert search engine optimization services and advice to people. A fully qualified and official SEO consultant should advise people on all facets of their search engine marketing (SEM) and search engine optimization (SEO) campaign. Marketing SEO consultants are a […]