Sometimes it seems like people think SEO is the fast food of online marketing… Potential client pulls up to the order window. “Yeah, um, I’ll take first place ranking for that extremely competitive key term? But, uh, hold the long tail.” The optimizer on the other end of the speaker starts calculating costs, time and manpower. “Of course – and you want that when?” “Now, please.” ……. Um.
For those that really want to dig into SEO, either to become an optimizer or build your own in-depth campaigns, stay put. I’ve dabbled in all aspects of website optimization, from SEO copywriting where I got my start, to understanding web analytics, which is where I’m headed.
If you’ve been researching SEO, reading different articles about it and learning the “tricks of the trade”, you’ve probably run across the terms “on page” and “off page” optimization countless times. What you may not know is what the terms […]