I don't want to beat a dead horse, but apparently, this needs to be said again. Let me explain, in the current business environment, social media is everywhere. As a result, finding and reviewing a business has become an effortless process. The good, bad and the ugly is out there for the world to see. For that reason, many businesses need to implement a specific strategy that will take into account all the potential good or harm that may come out of building your own community.
Question: Are you a social media dilettante? More precisely: are you spread so thin across the plethora of social media platforms and communities that your voice is lost in the din? Confession: I was. I had so many social community [...]