It’s not everyday I actually get to write about something I want to discuss. Most of my writing consists of work – whether for clients or my business, it’s still work. Every once in a while, though, you have moments [...]
I was driving into New Orleans the other day, thinking about brands. How can a small business compete with the bigger brands? You're probably thinking your brand sucks or is awesome... Traffic was steady as I watched various billboards pass me by driving down I10 to a meeting. That's when it hit me, what if your brand is nowhere close to what you want?