If you are not yet blogging, then you are missing out on a lot of opportunities to gain exposure and to grow your brand. Getting the attention that you need to expand your business is about more than writing great content; you also need to find ways to promote it to your target audience, and the following tips can help.
No. 1: Social Media
Social media sites, such as Facebook and Twitter, are great places to turn when you want to promote your blog posts. Simply break your content into small snippets, and you can spread them on your favorite social sites.
No. 2: Reddit
Reddit is an online community that allows users to post and share articles. Finding a subreddit that is related to your market and sharing your thoughts is a powerful way to increase your reach. Offering valuable tips is an excellent way to gain attention, but you must also tell people to check out your blog for more information.
No. 4: Influencers
A single mention by an influencer is enough to send a massive wave of traffic to your website or blog. Reach out to those who are in your market, and you can offer to share your posts with their followers. Always find ways to be helpful and to offer more than you take if you want this method to work in your favor.
No. 5: Blog Commenting
If you are not following other blogs in your market, then you need to start. Every new blog post gives you the chance to attract an audience. Leaving helpful feedback, comment on the posts to establish yourself as an expert.
No. 6: Forum Marketing
Promoting your posts is easy when you find forums that are related to your industry. Before you do anything else, spend some time on the forums of your choice so that you can support the community. Once you have built some trust, start linking back to your content.
No. 7: YouTube
People enjoy watching videos, so converting your blog posts into video format and uploading them to YouTube is a great way to get in front of a new audience.
No. 8: Create an E-book
People love getting free stuff, and you can use this to your advantage. Converting your articles into a free e-book is an effective way to reach your goal.
No. 9: Guest Blog Networks
Guest blog networks are a great resource for content marketers, and they will put you in touch with people who are looking for helpful articles. In exchange for your effort, other bloggers will allow you to link to your content from your guest post.
No. 10: Onlywire
Although using social media is a great way to promote your content, it’s also time-consuming. Onlywire saves you time by automating the process.
+1 Post Planner
We’ve started using Post Planner, to post and share our content. This amazing tool will help you schedule, promote your posts and boost your reach within your social media channels.
Each of these tips will help you get more followers and traffic to your website, but you should focus on one or two at a time until you start getting your desired results. If one method is not working for you, then try a few others until you start getting a consistent stream of visitors to your content.
You might need to change a few things to make each method unique to your business and your audience, so you must ensure that you are tracking the benefits that each tactic is providing if you want to get the most from your content marketing campaign.