SEO & Internet Marketing with International Flavor

appeal to your business customers

How to Appeal to Customers When Running a Business

With more and more businesses rising up through the market, making yours relevant can be a tricky task. But how your business looks shouldn’t be something you just gloss over – you want to be the top pick of your target audience to make sure your business doesn’t fall flat. Not sure how? Read on to find out! (more…)

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a montage of digital marketing tools

Offline and Online Marketing Tools Explained

Marketing tools have almost become synonymous with marketing applications in 2019, while in truth, they are not the definition, but rather a very important part of marketing as a whole. It is important to have a clear understanding about the separate, broad categories in which all marketing tools are divided, since it helps to have a categorical knowledge of the different processes available, while planning a specific marketing campaign. Here is a short guide to help break down the differences. (more…)

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taxonomies

Categories, Taxonomies, Tagging, Oh My!

Do you know all that you need to know about SEO? Do you know how to properly categorize, taxonomize, and tag your various bits of content? If the answer is "not quite", you are far from alone. There are far too many business owners drifting along with no clear idea of just how crucial these various activities really are. What is Taxonomy and What Do You Need to Know About It? Hundreds of millions of people make use of the world wide web on a daily basis. They are not all looking for the same exact thing and they certainly aren't...

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high quality content marketing

Why Your Content Marketing Strategy Sucks!

I know; I know. You are probably muttering to yourself that this statement is insulting, and while it can be taken as such, it genuinely isn't intended that way. Instead, it's meant to get your attention and move you to take different actions than you are taking now. Stop for a minute and consider the content marketing work you are doing currently... In the words of Dr. Phil, "How's that working for ya?" (more…)

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Optimizing for BERT, Google’s Latest Update

The search scape is constantly changing, as you know if you’ve been anywhere near online marketing activities for more than a few months. You’re confident you have done a good job of optimizing and then one day you check your rankings and you’ve dropped 5% visibility for no apparent reason. Or a key page that you’ve worked hard to get build up is suddenly under performing. Eventually you’ll find out that Google has updated yet again and, “there’s nothing you can specifically do to target this update. Just keep putting out good content.” If you were around for Panda, Penguin,...

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