SEO & Internet Marketing with International Flavor

buyer's-journey

Tying Your Brand Story to the Buyer’s Journey

Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection - the kind that earns trust - is to tie your story to the buyer's journey. (more…)

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A woman working on a laptop, using PR tactics you should be aware of.

PR Tactics To Be Aware Of When Setting Up Your Website

One of the things you will have to come to terms with, as a business owner, is that you will have to deal with PR. Whether you like it or not, having PR tactics in place for your company is a necessity, just like dealing with marketing or organizing your finances. So, how are you supposed to go about it? Does 'dealing with PR' simply mean responding to online reviews and answering your emails? Of course not. Using the right PR tactics requires time and thought, which is why you have to integrate it into your website from the...

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10 Ways to Leverage Social Proof

Want to connect with the public more effectively? There's nothing like social proof to earn a higher trust rating and grow your audience. In order to pull this off, it takes authenticity, effort, and a fair amount of know how when it comes to outreach. If you feel like your social street cred it lacking, here are some tips to help leverage this tried-and-true form of influence marketing. (more…)

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DIgital Marketing

Digital Marketing in 2020: What to expect?

The world of digital marketing is made up of a variety of increasingly complex moving parts. Trends come and go, and technology continues to drive developments in digital marketing. Professional marketers are often caught racing to catch up with the trends they overlooked and the ever-changing demands of their core audience. Now, digital marketers need to prioritize convenience, accessibility, and personalization while also managing brand awareness and loyalty. It’s a lot of hats to wear, and 2020 looks set to introduce even more complexity. If you want to stay ahead in 2020, here are the digital marketing trends that you need to know about. Paid Search This is not new,...

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holiday shopper security

E-commerce Security: 8 Tips to Protect Your Holiday Shoppers

The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers' online identity. Not to mention that it can even drain your wallet. Experian’s 2018 survey revealed that 43 percent of customer identity theft during the holidays happened while they were doing their shopping online. Nobody wants to get ripped off, especially during these most festive times of the year. Fortunately, there are ways in which you can...

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