What Are KPI and ROI in Digital Marketing?
In the old days, you would measure the effectiveness of your marketing by how many customers shopped at your store or the success of an ad campaign. If any formal measurements were taken, they would usually be in the form of a survey that asked how you heard about their company or how many unique codes were returned from a coupon campaign.
That way, you could determine how many coupons were redeemed and from what areas or which marketing platforms were hitting the target market and by what percent.
Nowadays, we have more sophisticated metrics, wider coverage, and many different business...