Branding, marketing, optimization and more. Discover comprehensive marketing information for small, medium and enterprise businesses.
Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T
As a publisher, creating new content is challenging. Content repurposing helps you fully capitalize on the impact of your writing and concepts.
Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.
Whether you’re trying to boost brand awareness or attract more customers, what people say about your brand can be an invaluable tool in making or breaking it.
I’m not going to lie to you – creating and implementing a content strategy is not easy. It’s hard. It’s hard to start, hard to build, hard to implement, and hard to get right. Why?
Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.
When I was in college, studying marketing and communications, it was a big joke. “WHAT are you getting a degree in? No, I mean really?” Everyone communicates, and marketing is just… selling stuff.
Are you looking to improve your copywriting and take your marketing to the next level? Copywriting is one of the best ways to create an effective message that will get your audience’s attention and convert them into customers
Stop Using Twitter. In todays post I share my own version of “You Might Be a Redneck.” It’s called “You Might Be a Douche Bag If…” fun read, & great insight
SEO – search engine optimization: it’s the smoking gun, isn’t it? If you look for advice about how to get traffic to your site, people automatically hand the SEO gun to you and tell you to fire.
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.
Are you feeling lost when it comes to developing your marketing strategy? Have you hit a roadblock and can’t seem to move forward? If so, it’s time to consider the help of a qualified marketing consultant.
When deciding who will run the social media for a company, the interview process for that decision needs to be long and difficult. With the exception of top executives, no other position in the company can have as big of a negative effect on customers.
Human beings are innately curious. They also do not like to waste their time or money. As a result, 80 percent of consumers conduct online research before they decide to patronize a business.
Nothing helps to get the word out about your product or service better than business’s new best friend the blog. As a business owner, you want to form partnerships with bloggers with a large following, right? Think again.
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