In these branding articles, you’ll find strategies, for your internet marketing tips and trends to help you get your brand on track and stay there. You’ll learn how much more branding is than a logo and tagline, and how important it is to the success of your business.
Your brand talks about who you are. Those words need to be found on the search engines. There you cam showcase your strengths in ways that are easily seen by your target market. Strong branding empowers your organization, shaping the consumers’ perception about your company and product. Browse our content below and check back regularly for more insights into brand strategy by SEO experts!
In today’s saturated market, you need to stand out among a sea of competitors. Consumers have access to a massive variety of goods and services,
You can build your brand authority in a manner rooted in trust and authority, regardless of industry or market saturation. Discover these 7 ways.
Instagram influencers are taking social media by storm, and it seems like marketers and the public can’t get enough of them. In marketing circles, the
Top level domains (TLDs), AKA generic or gTLDs, have expanded beyond traditional extensions of com, net, org, and edu. Should you try one of these new TLDs?
When you want to boost your business, take the time to develop your HR team so that it plays a more critical role in your branding.
If you’re like most people, you read online reviews so you’ll know if a company is worth your time and money.
Often brands that are prepared to be open and to engage with their customers are more successful than those who maintain a strict wall of
Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know
Whether you are starting out in business or have an established company looking to take the next step, investment in training is a vital factor
Delve into the essence of branding as we dissect how giants like Coca Cola, Nike, and even the Kardashians have transcended mere names to become symbols of style, action, and living. This exploration reveals why mastering the art of branding is non-negotiable for businesses and professionals aiming to leave a lasting mark.
Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the
Learn the art of reputation management. Whether you know your online rep or just think you do, follow these 6 tips for better ORM.
Investopedia says: Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
In 2012, RedBull in partnership with GoPro organized a global co-branding event that not only set 3 World Records, but also caused a double-digit sales percentage rise in many of their markets.
How did they achieve this?
Not all brands can (or want to) pull off extreme stunts, but every brand can find an innovative way to grow their sales through a co-branding partnership.
We’ve all heard of the power of a strong brand image – how it can make or break a business, product or service. But what
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