Categories, Taxonomies, Tagging, Oh My!

Learn how taxonomies and proper categorization can help your visitors, whether you have a start up or an established site.

Do you know all that you need to know about SEO? Do you know how to properly categorize, taxonomize, and tag your various bits of content? If the answer is “not quite”, you are far from alone. There are far too many business owners drifting along with no clear idea of just how crucial these various activities really are.

What is Taxonomy and What Do You Need to Know About It?

Hundreds of millions of people make use of the world wide web on a daily basis. They are not all looking for the same exact thing and they certainly aren’t all using the web in quite the same way. Divergence of purpose means there are many ways they will use in order to come upon the content you have posted.

So the question now becomes one of, “What can I do as a business owner to enable people to find my content and click on it?” This where the art of tagging content using taxonomy will come into play.

Taxonomizing allows you to categorize your content according to the terms that you choose. The most common and efficient will be topic and type. For example, a Google update containing a breaking news item will have a sidebar containing other news topics that are related to it.

If you own a website that sells the hottest new fashion items, every product that gets a separate page should likewise have sidebars that contain other related products. Making sure this happens is an excellent way to incorporate the principles of taxonomy in your website.

How Can Making Use of Taxonomy Help Your Start Up Site?

There are many ways in which an efficient use of taxonomy can aid your start up site. For example, if you are starting out small and planning to specialize in only a few selected items, taxonomy can quickly break down your goods to an audience.

Visitors to your site will most likely have a very specific reason for choosing to click on your search result. Taxonomizing your content will enable them to navigate quickly to the items that interest them.

Once there, they are bound to notice other related items that may also catch their interest. Even if you do not succeed in selling them the featured item on that particular page, you may yet get a sale from one of these specially taxonomized and tagged items.

How Can Taxonomy Help a Well Established Site?

Taxonomy can also have a very beneficial effect on a larger and more well established website. For example, if you are webmaster for an academic institution or major medical center, you will naturally want to do all in your power convey the uniqueness of your particular institution.

The more you taxonomize the various items on your website, the more you will be able to emphasize how truly your particular institution stands out from the crowd. This will add to the appeal that your site has for web surfers who won’t initially be sure which one of their many choices they should click on to.

Categorizing in a much more detailed and consistent manner will also allow you to incorporate specially focused key terms in each section. Taxonomy enables you to keep them carefully separated while still keeping them in a focused place under a larger umbrella.

An excellent example of the use of taxonomy on a larger site would be enabling the visitors to your site to first click on “chronic health issues.” Subsections of this general heading may include such items as “asthma” or “heart care.”

How Can Taxonomy Help Facilitate User Friendly Navigation?

According to a major industry study that was recently released, the average time that a visitor stays on your page is a bit less than 60 seconds. This means that you have a very limited amount of time to capture their interest, hold it, and ultimately hook them into a sale.

This is where an efficient use of taxonomy can come to your rescue. Using the principles of taxonomy in conjunction with strong SEO keyword research can give you the edge you need to make your page unique, memorable, and full of content that will keep readers on your page.

It’s an excellent idea to choose the best possible keywords for each section of your website’s taxonomy. You can use a selection of carefully researched phrases to strengthen the appeal of your site.

The keywords you decide to incorporate should be directly relevant to the content that you decide to feature on your page. The more top quality SEO you include on your page, the more likely you will be able to make a strong impression on the search engine results page.

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