Do you want to work in a dynamic field that’s only grown in importance over the years? Then search engine optimization is what you’re looking for! As an SEO expert, you’ll never run out of things to do; there will always be businesses that need help boosting traffic to their websites. You will also never be bored because the rapidly changing digital marketing world will keep you on your toes. And with everyone turning to the internet more than ever, now is the perfect time to grow your SEO career.
Why should you grow your SEO career?
Google searches count in the billions every day, but most of us never look past the first page. Smart business owners know this and will do what they can to position as high as possible in search engine results. As people rely on the internet more and more, this becomes increasingly important. As a consequence, search engine optimization is a growing field. Building a career in an industry on the rise is what you should be aiming for in your professional life. Moreover, businesses will pay good money for SEO services, so you can expect to earn handsomely, especially if you develop your skills and prominence.
Caption: As search engines rise in popularity, the industry around them evolves, and with it, your incentive to grow your SEO career
Alt: Person holding a phone open to Google search.
The best ways to grow your SEO career
How does one go from writing blog posts to being an expert in SEO? While there is no one set path toward success, there are specific steps you can take to grow your career.
Credentials will add credibility to your resume. If you don’t have a lot of experience, getting a certification from a reputable source is an excellent first step. You can learn the basics for free through SEMRush Academy, or you can pay for a more comprehensive course with Yoast or Moz Academy.
Caption: A seal of approval from a prominent institution will add credibility to your resume.
Alt: A wooden stamp.
Build up a portfolio and show off your skills
Having references to vouch for you is great, but it isn’t crucial to building a career in SEO. Don’t worry if you don’t have a long list of clients whose recommendations you can cite. You can do something better: prove your skills by showing off your work. This is possible even when you haven’t worked for a digital marketing company before. You can write guest posts for different websites or run your own blog. Not only will this help you become a better copywriter, but it’s also something that you can show to potential employers as proof of your skills.
Stay on top of industry trends
Google tweaks its algorithms frequently, which naturally affects SEO practices. A dedicated SEO professional always stays on top of these changes. So if you want to build your career in SEO, you need to know the current SEO trends and follow industry news. Read updates from Google, use SEO tools to track trends over time, learn how to analyze this information, and implement changes to your practices.
Caption: Whether you follow or set the trends, you need to be familiar with them.
Alt: Google Analytics screen.
Develop contacts in the business
Networking is vital for SEO, and other people in the business can be a valuable asset to you. You can learn from them, ask them for advice, get recommendations and referrals; their guidance is essential when you’re just starting out. But what you really want is to network with business owners in other industries. When you know a few people who run businesses, you can offer your services for their websites, which can be a great starting point for your SEO career.
What positions can you look forward to as you grow your SEO career?
SEO includes a wide variety of practices, from copywriting to running social media to graphic design. Depending on where your interests lie, you have different options to look forward to as you grow your SEO career. SEO experts become project managers, product managers, e-commerce managers, digital strategists, digital designers, and more. Or you may want to start your own business! SEO will open many paths to you, and it’s up to you which one you take.
Alexa Todd is an SEO expert who puts her teaching degree to use by offering Online SEO Training to beginners in the field of digital marketing. Having spent years helping businesses reach the front page of Google Search, she now wants to prepare the new generation of professionals to do the same.