Everything you want to know about Mobile Marketing.

marketing with mobile apps

Marketing With Mobile Apps

Looking for a way to make your SMB stand out from the crowd? Consider creating a mobile app that adds value to the customer experience. They're one of the fastest growing, but most underused, marketing techniques around. That's understandable, to some extent. Not all small businesses are tech-related, and those outside of the tech industry rarely feel they have the budget or expertise to create one that's useful and relevant to their business model. That's not you. (more…)

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Essential Ways Mobile Apps are Making Small Enterprises Smarter

Every small business owner knows they can't opt for the investment-intensive outdoor ads and traditional marketing campaigns that have always been the strongholds of global corporations and leading brands. Thanks to the ease of reaching out to a broader audience and making quick inroads into the market, small businesses now prefer mobile websites, social media campaigns, and mobile apps. (more…)

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Optimizing Your Website for Mobile Traffic

In case you haven't heard, mobile is the word for the year. Smartphones and tablets are nothing new. But, mobile traffic and usage are expected to increase by seven times their current rate within the next two years. Not only have rates of usage increased, opening up new markets in some of the most remote regions of the world, the ways we use our mobile devices is also evolving. They've reshaped business culture, communications, and how we shop. Many financial transactions begin and end on a mobile device. As of last July, even Google has altered their algorithms to...

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Developing apps for business

How Small Businesses Can Make Apps Using AppInstitute

Small businesses and startups might not have the revenue stream to pay for development of a cutting-edge app. But, using AppInstitute, any business can develop their own app to promote the business, sell products or engage with customers, all with no coding skills or knowledge of iOS or Android required.

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Banner: "Mobile is changing the landscape of online business"

3 Mobile Marketing Strategies: Targeting Consumers on the Move

Mobile marketing strategies - or at least marketing strategies that contain a mobile arm - are becoming increasingly more important for business survival. Mobile is changing the landscape of online business and brands have to adapt, evolve and overcome.  Carpe diem, business owners! Mobile Marketing: Not Just Another Desktop Version I have a pet peeve when it comes to mobile marketing. I do. It’s the seemingly pervasive idea that “mobile” just means “another desktop version.” I don’t want to call out any brands in particular, but when I go to your site on my phone, I don’t want to move the...

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