Everything you want to know about Mobile Marketing.

Essential Ways Mobile Apps are Making Small Enterprises Smarter

Every small business owner knows they can't opt for the investment-intensive outdoor ads and traditional marketing campaigns that have always been the strongholds of global corporations and leading brands. Thanks to the ease of reaching out to a broader audience and making quick inroads into the market, small businesses now prefer mobile websites, social media campaigns, and mobile apps. (more…)

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Optimizing Your Website for Mobile Traffic

In case you haven't heard, mobile is the word for the year. Smartphones and tablets are nothing new. But, mobile traffic and usage are expected to increase by seven times their current rate within the next two years. Not only have rates of usage increased, opening up new markets in some of the most remote regions of the world, the ways we use our mobile devices is also evolving. They've reshaped business culture, communications, and how we shop. Many financial transactions begin and end on a mobile device. As of last July, even Google has altered their algorithms to...

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Developing apps for business

How Small Businesses Can Make Apps Using AppInstitute

Small businesses and startups might not have the revenue stream to pay for development of a cutting-edge app. But, using AppInstitute, any business can develop their own app to promote the business, sell products or engage with customers, all with no coding skills or knowledge of iOS or Android required.

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Banner: "Mobile is changing the landscape of online business"

3 Mobile Marketing Strategies: Targeting Consumers on the Move

Mobile marketing strategies - or at least marketing strategies that contain a mobile arm - are becoming increasingly more important for business survival. Mobile is changing the landscape of online business and brands have to adapt, evolve and overcome.  Carpe diem, business owners! Mobile Marketing: Not Just Another Desktop Version I have a pet peeve when it comes to mobile marketing. I do. It’s the seemingly pervasive idea that “mobile” just means “another desktop version.” I don’t want to call out any brands in particular, but when I go to your site on my phone, I don’t want to move the...

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4 Cool Reasons Why You Should Use Snapchat Lenses To Enhance Your Digital Campaign

The world is truly a changing and every single day, we get inundated by a whole host of information about tech gadgets, some which will make us laugh and some which have the potential to make us weep. Whichever way you choose to look at it, the fact of the matter is that we are living through some of the most interesting times ever since the creation of the universe. That said, Facebook is still king of Social Media in September of the year 2016 A.D. And here are the statistics to prove it. By reach alone, Facebook has over...

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