Everything you want to know about Mobile Marketing.

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3 Mobile Marketing Strategies: Targeting Consumers on the Move

Mobile marketing strategies - or at least marketing strategies that contain a mobile arm - are becoming increasingly more important for business survival. Mobile is changing the landscape of online business and brands have to adapt, evolve and overcome.  Carpe diem, business owners! Mobile Marketing: Not Just Another Desktop Version I have a pet peeve when it comes to mobile marketing. I do. It’s the seemingly pervasive idea that “mobile” just means “another desktop version.” I don’t want to call out any brands in particular, but when I go to your site on my phone, I don’t want to move the...
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SnapChat

4 Cool Reasons Why You Should Use Snapchat Lenses To Enhance Your Digital Campaign

The world is truly a changing and every single day, we get inundated by a whole host of information about tech gadgets, some which will make us laugh and some which have the potential to make us weep. Whichever way you choose to look at it, the fact of the matter is that we are living through some of the most interesting times ever since the creation of the universe. That said, Facebook is still king of Social Media in September of the year 2016 A.D. And here are the statistics to prove it. By reach alone, Facebook has over...
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Mobile Ad Design

Mobile Ad Design, Google Penalties, Quality Ads and Design Helps

Mobile advertising is huge these day, and rightly so. In 2008, mobile digital media usage was only 12% of the total. Seven years later, it’s become a whopping 51% of all digital media usage. That’s a quite a leap and marketers realize it – which explains the overwhelming plethora of ads targeting mobile devices, and the reason for this article on mobile ad design. Listen: as an online marketer and business owner, I understand how badly you might want to get your call to action (CTA) in front of your visitors. After all, the action is why you wanted them...
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Brand Building

Get Interactive: How Periscope Can Help You Build Your Brand

If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been making waves as the next big thing in social media. But what’s all the fuss? And how can Periscope help you take your online marketing to the next level? What is Periscope? Periscope lets you stream live video from anywhere in the world. It’s free to download  and it’s available to anyone. All you need is the app, an internet connection and your...
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Increase Mobile Vlaue

Six Reasons Why Mobile Advertisement Funding is Increasing

Mobile advertising expenditures have increased rapidly—and for several reasons. U.S-based mobile advertising expenditures, alone, are slated to increase by approximately 55.3 percent this year, alongside online video’s 15 percent raise. Increasing data has determined the predicted rise, revealing mobile advertisement expenditures to be highly lucrative. To survive the marketplace, advertisers need empowering tactics. Check out why mobile ad spending is on the rise, and why marketers should keep their eyes peeled. Reason One: Increasing Value Mobile marketing’s value has greatly increased in recent years. Increasing promotional value guarantees effective ads. Effective ads garner more expenditures. Mobile advertisements have gotten better, and they’re...
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