More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

SEO is Dead

Does SEO Have a Future

Since its inception, the SEO industry has been going through turbulence like a flight amidst bad weather.  Although it’s too early to speculate about its safe landing, the future certainly remains a focus of debate and concern.  Why? Due to the increase of consultants and proven companies, the newbies and an ever-growing competition for survival have introduced certain loopholes that seem to spoil the party.  With the advent of outsourcing, clients in the west are looking to save their bucks by hiring amateur SEO professionals that misquote peanuts for a job requiring time and good investment. Using black hat strategies, these...

4 Steps

Four Steps to SEO

To say you know how to write SEO vs.Writing SEO is another fish story. It's amazing how many people and companies send you their clever copy boasting about getting you higher rankings on Google. Here is the truth, 2 things will get you ranked high on Google. Links and SEO copy, period. Basically the keywords will alert the search engines of what you do and the links on your page will show their importance. After all one word can surmise what the search engine looks for "relevance". I am sure you all have the plethora of information on how you...

Blue dudes

Why Do We Need SEO?

A. Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right? Afraid it's not that easy, in this discipline one has to look at various attributes of their website. From content to links, link backs and last but not least their structure. Once you have had a good look at your website content you have to remove any impediments that are preventing your site from achieving it's rightful place in the search rankings on the Internet. Therefore the question is why do we need SEO? B. Since...

Lights

How do you Effectively increase more traffic to your website?

  The basic detail that any website owner looks for is how to effectively increase more traffic to their website. There are new web pages uploaded almost every minute. And on the Internet it’s all about where your page ranks on Google or the other major search engines. Due to this competition your efforts require intensive planning, research and development. The traffic on any web page is motivated mainly by the content of the page, back links from other web sites and how much information you provide on a certain topic. One of the best ways to advertise the page is...

Algorithms

Most Recent Google Algorithm Updates

This article has a lot of great information including related links to what happened. I was particularly fascinated by Matt Cutts discussion boards. Google is frequently updating and reviewing its algorithms to provide a sound-searching environment for individuals. The most recent updates include Jagger update, big daddy, and Florida update. Google started updating its algorithm since 2003. Several pages, which were topping suddenly, disappeared. The first recent algorithm is Florida. Here, Google placed filter using its teams of SEO professionals and SEO specialists to locate sites that did more SEO work than normal levels. Another theory is that Google bought this...

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