More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Brand Building

Got Brand?

When it comes to marketing strategy, there are many aspects to take into consideration, and social media is one of them. As we all know, social media has become the latest challenge any successful business has to face, but with experience, you’ll find that it does have its benefits. For example, I truly believe that microblogging has made me a better writer and a better listener. As a small copywriting agency, we have made our mark. We have a brand, from our excellent service to our creative thinking, which ultimately is passed on to the client. It is a constant process,...

Brain Activity

SMO is Where SEO is Going

The future of SEO has to include SMO. That should be clear by now, if not clear relatively soon. The rise and dominance of such technologies and sites as Facebook, MySpace, Twitter, Digg, YouTube, Sphinn, (etc.) have ensured this future. Like telling our kids that the future is in their hands, so we are telling the users - not the companies - that the future of the Internet is in theirs. What is SMO? SMO, or Social Media Optimizing, is the newest and most sought after branch of SEO (Search Engine Optimization). It’s taking what was once all about writing, codes...

SEO services

Small Businesses Need SEO

With all the listings on a search engine, the millions of websites and billions of pages, it’s not about strategy but about survival when I say that small businesses hoping to gain some notice online absolutely need SEO. It’s just a matter of fact. Small businesses with small visibility need all the help that they can get, and SEO is just the help they need. Here’s an illustration from my own life. I was at a wedding recently, and it came time at the reception for the garter toss. Now the dance floor was full of eligible bachelors, each vying...

Twitter Icon

The Secret to Following

Editors note - updated information This post has been updated with some cool tools to clean up your follow and no follow ride on Twitter. The more I am on Twitter the more I love it and hate it. I have become very active with this new toy, or should I say Tool, and interested in how to best use it in this social online phenomenon. I have been doing a lot of reading and testing out new tools, which has caused me to change the way I Twitter. A few have noticed and commented on it. Some days I am so...

Google SEO

SEM and SEO: The Only Path to Success

Once one realizes that SEM and SEO are not the same thing, and that the former is a broader category including the latter, then more questions arise: what, then, is the point of SEO? If there are other strategies, why shouldn’t we just use them? Is SEO necessary for successful SEM? The answer, folks, is a resounding YES! SEM that includes SEO is the only path to success. Plain and simple. To flesh this out, we’ll look at some of the other strategies included in SEM and then weigh the pros and cons of not incorporating SEO. Paid Inclusion, Pay-Per-Click, Paid...

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