More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Social Media Trees

Step Right Up: Get Your Free Market Research Here!

Each year, many companies venture out into the business world without the most important piece of ammunition for their success:  market research.  While clouded by the dual belief that market research is needed for companies intending to earn business through cold calls or market research is too expensive for the average company, the failure to properly understand your market segmentation can lead to costly errors and loss of potential sales.  In many cases, companies proceed into deep level development of new products or services without knowing if the market will support their cost structure or pricing strategy. Some of the...

Matrix Binary

On-page Optimization: Keywords and SEO Articles

As a writer of SEO articles, I've been asked several times what keywords are and what SEO means. The meaning is easy: Search Engine Optimization. The explanation is difficult, because there are so many SEO tools for on-page optimization, the information would fill a thick book. I can, however, give a brief explanation of how the articles work and what SEO is all about. When building a web presence, the main consideration is how to bring quality views, known as clicks, to your website. One of the ways to do this is by creating optimized articles using key words and...

Funny

The Little Agency That Could

I bet if I told you the headline of today’s news you not only could see it on television, but you could Google it.  Who would have thought you could say the word Google and automatically 98% of the world would know what you meant. Nevertheless, here we are in the midst of a booming new business online frenzy… once again.  There is economic crisis, banks are folding like lawn chairs, houses are foreclosing daily, car giants are filing for bankruptcy and online social networks are growing at an alarming rate. This is not earth shattering revelation I am giving up...

Are Social Media Tools Relevant to SEO?

Facebook, LinkedIn, Twitter, MySpace, Digg, Technorati – social media tools are swarming the net, becoming the main way to get in touch, keep in touch, socialize and monetize. On places like Twitter, individuals and businesses alike have begun posting links to their blogs, sites and articles. LinkedIn has a way to plug into your blog so once you post, it shows on your LinkedIn profile. With Digg you can have a link back to an article on your site, or on an article directory, etc. In other words, you can have a website, a blog and...

Twitter Bird

Using Twitter

You are probably saying, "oh no, not another article on how to use Twitter”.  No, since I personally think Twitter is all about individual user experience.  What this article is about are the basics of using twitter, not why you should use it or how you should use it. I won’t lie; it’s not like I won’t give you my two cents worth on why you should do certain thing or not.  For the sake of this article, however, this will be a fundamental how to use Twitter as an individual or a business.  It doesn’t hurt that clients have...

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