The future of search engine optimization is seriously in doubt today. Search engine administrators hate the practice, and usually rightfully so. The vast majority of search engine optimizers today are, in effect, trying to “trick” the engines for first place on search engine results pages, and that goes directly against what the search engines want.
So, what do the search engines want, and more important, why? Search engines want relevant and high-quality information to show up to anyone using their searching service. However, their customers aren’t really the huge numbers of people that use those services to find websites. Instead,...