Content is King… But What’s Content?
Content – everybody wants it. SEOs that write blogs and articles on optimization push for it. Google says ranking is all about good, relevant, engaging content. So you think, “Sure. I can do that.” You start writing (or hire someone to write) pages upon pages of content, put it up on your site and wait for traffic to come rolling in… and nothing happens.
What gives? How come it’s not working? Is everyone full of it? Do we, as SEO service providers, not understand what the people and search engines really want? Most importantly, is content REALLY king?
Yes… yes it...