More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Be Social

10 Reasons You Should Join Social Networks in 2010

Everyday around the world, more and more people are joining social networks like Twitter, Facebook, Technorati etc… My question is why? It has been said that if you continue to do what you have always done, you are going to get what you’ve always been getting. In other words, you need to change business strategies and marketing campaigns to adapt with the times. Darwin once said that it is not the fittest of the species that survive but the ones that are most adaptive to change. Let’s take a tip from him and apply it to marketing through social media...

How To Compete In The Blog World

So, you have your own blog now…you’ve been updating it regularly, but you’re still not generating the traffic or the responses you want. Why not? Well, there can be a number of reasons why you are not getting the desired results from your blog. Let me assure you that we all have that problem, unless, of course, you are Mashable or Guy Kawasaki. Then people will read it just by virtue of the name. This article, however, isn’t for guys like them; it’s for the rest of the blogosphere trying to build a name. Knowing what it takes to make your...

Dead End Sign

Google Takes Over – Search on Their Terms, Not Yours

Two big things have hit the search engine streets from Google’s front door that may change the history of how we get our search results forever – and that’s not an exaggeration. Change #1: It was December 4th, 2009, at precisely 3:01 PM. The day had been going nicely, optimizers going about the business of getting clients into the top rankings. It was peaceful, it was quiet; it was a normal business day. Until Google stepped in. “Hey you guys,” Google says, “I have this great idea. You remember personalized search?” Everybody allowed as how, yes they had heard of personalized search and,...

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Once There was

Too Slow for SEO: Keep your website from falling off Google’s map

Good riddance to bad rubbish. “No more waiting for slow sites to open and a faster web for everyone” is Google’s theory behind possibly updating their algorithm to give lower ranking to sites with slow load times. A few naysayers are crying foul because this equates to a preference for big businesses with fast site opening times and the capital to improve site speed when their Google rankings fall. Is this necessarily a bad thing for those in SEO? Probably not. Improving the download speed of a website can be easily and inexpensively accomplished, and with already good SEO in...

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Looking for Love in Search

Omg “Do Follow” – Let The Commenting Begin!

Hello, dear readers! Welcome to the new dawn, the new day, the new millennium of do follow! Okay, okay, so the "do follow" attribute isn't new... but it's a change for us. Since its inception, the Article Archive has been a "no follow" or "external no follow". We've been messing around with the idea of a change, but came up against the wall of DISQUS. Darling DISQUS is a neat little commenting system. It's great - you sign in to comment and people can read your profile, etc, etc, etc. This is, supposedly, an easy way of keeping track and...

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