More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Social Overload

Social Media Marketing: Top Five Best Time Investments

The first rule of any good marketing campaign is “go where the people gather!” Although this marketing strategy is certainly not an epiphany, the onset of the new frontier of marketing encompassing social media and networking has added confusing complexity to the old game of marketing. With new social media networks virtually popping up on every street corner, every business owner realizes that time equals money in the game of social media marketing.
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Google Goals

Your Website Code May Not Be As Clean As You Think

Editors update: March, 13th, 2010 True story: About two weeks ago, I came across a website that listed top SEO companies – well-known SEO companies at that. The website had used a site validator to see how clean the top SEOs’ site codes were. I stared in shock and then started gloating. Several of the top name SEO companies had more errors than you could shake a stick at – and these people are supposed to know how to optimize website code. Further down on the page were other big name websites, such as the BBC, with just as many errors. Horror...
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Google SEO

The Cost of Optimization – Time Equals Money

Lately, I’ve noticed an increasing amount of questions about SEO.  Not “What is SEO”? but, more specific questions about the practice and providers.  A surprising number of people have misconceptions about what an SEO provider does, and many of these questions deal with the cost, the time, what’s involved and the results.  The main question, as with most products and services, is “What’s it cost?” As anyone who has started the optimization “process” already knows, search engine optimization is not an instantaneous thing.  While it’d be nice to think that you can dip into your source code, slap a couple...
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Stand out

Dynamic Branding: What’s in a Name?

Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.
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The Train

Kids- You Can’t Stop What’s Coming

In the 1940s, a creative man in his early forties helped create the most devastating byproduct of human inventiveness.  When this invention was first tested, he said, “Now I am become Death, the destroyer of worlds.”  Although this man didn’t regret his part in the invention, he did worry – continually – about the affect on humanity and society.  His name, if you haven’t guessed, was J. Robert Oppenheimer, known as the father of the Atomic Bomb. How does this relate to the topic?  Have patience, readers, and read on… We spend a lot of time surfing the Net, reading blogs...
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