More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

small business marketing

Small Business Owners Need to Take 6 Marketing Strategies into Consideration

The nature of digital businesses is now changing rapidly. A few years ago, online marketing was enough to grow small businesses. Even many businesses during that era only grew by organic promotion. But today, online traffic is not enough to grow businesses. Because even if the businesses are able to get the traffic, most of it is not relevant. People are coming because of keywords, not because of buying intent. So, what is the solution available to these businesses?

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The Basics of Marketing: Everything You Need To Know

Before starting your first marketing journey, you may be feeling a little overwhelmed – there seems to be so much to do that it’s difficult to figure out a good strategy, or even where to start. If you’re looking to find out the basics of marketing, read on to find out everything you need to know to make your marketing strategy strong, powerful, and guaranteed to bring in customers. (more…)

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email marketing

9 Ways Email Marketing is Failing You

Not too long ago, email marketing was pronounced dead. This may be due to the fact that there were few regulations or guidelines, and lots of black hat practices going on. Tidal waves of spam mail and cyber exploits led many people to mistrust email, and many marketers found their efforts landing in spam folders. The good news is, more efficient filters have reduced spam, and antivirus software reduces the risk of infiltration by criminals. With these problems neutralized, if not eliminated entirely, email marketing remains one of the most effective ways of generating leads and providing added value...

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Tying Your Brand Story to the Buyer’s Journey

Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection - the kind that earns trust - is to tie your story to the buyer's journey. (more…)

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A woman working on a laptop, using PR tactics you should be aware of.

PR Tactics To Be Aware Of When Setting Up Your Website

One of the things you will have to come to terms with, as a business owner, is that you will have to deal with PR. Whether you like it or not, having PR tactics in place for your company is a necessity, just like dealing with marketing or organizing your finances. So, how are you supposed to go about it? Does 'dealing with PR' simply mean responding to online reviews and answering your emails? Of course not. Using the right PR tactics requires time and thought, which is why you have to integrate it into your website from the...

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