More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
Buyer personas allow a rich, in depth marketing plan. They look beyond the immediate sale to creating life-long customers and/or advocates. -And while you don’t want too many personas, you don’t want too few, either. Having a strong personal portfolio [...]
You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]
When you're ready to take your business to the next level, it's critical to learn how to market your products and services effectively. Without that knowledge, any leads you attract are flukes. -And converting them into paying customers? Forget [...]
Influencers, it’s time to come out of hiding. You know who you are. You work day in and day out, trying to get the most from your marketing efforts. Of course, your efforts don’t always provide the high returns [...]
Influencer marketing is a huge catch phrase; there’s no denying that. The term went from being lightly talked about in 2013 and ‘14 to being one of the top buzz phrases today. There’s one glaring reason why it’s such a [...]