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Dr. Walter L. Schindler has been a visionary in sustainable investing, a mergers and acquisitions advisor, and founder of one of the first cleantech-focused venture capital firms. With a career spanning decades and a legacy as a keynote speaker, green bond advocate, and early supporter of women-led ventures, his reputation was foundational to his impact.
But in 2018, Dr. Schindler came to us with a problem:
His online reputation didn’t reflect the depth of his work. His website was outdated and barely visible in search engines. As a high-profile advisor, this gap was costing him credibility and potential partnerships.
Dr. Schindler’s legacy needed better visibility and a glowing online reputation. When you’re dealing with large dollar amounts like his company was, a strong reputation can make the sale. He came to us for a complete online rehaul, including:
A clean, professional online presence
Visibility across search engines
Backlink cleanup and ORM (Online Reputation Management)
A reputation that aligned with his pioneering work in sustainability
From 2018 to 2023, we worked closely with Dr. Schindler, guiding him through a strategic reputation transformation. Our work spanned across multiple touchpoints, including search, website development, social management, outreach, and more.
Over the course of our partnership, Dr. Schindler’s digital footprint flourished. We wanted to make sure Dr. Schindler's sites ranked for useful terms that people were actively searching in his niche. By the time he retired, he ranked for over 3K terms, with many either in SERP features or in the top three positions.
The sites ranked #1 for several sustainability and green investing terms, including:
Both sites ranked for green tech investments, with his sites effectively taking over the first and second SERP slots.
Dr. Schindler was picked up by Forbes and became a regular contributor, where he posted about mergers & acquisitions, impact investing strategies, and business strategy.
Dr. Schindler and the content for both sites was cited by major platforms and publications, including:
This online success translated to millions of dollars in new partnerships and clients. His credibility and thought leadership positioned him as a go-to advisor in sustainability and investing.
The digital presence we built together gave Walter the visibility he needed to expand his influence and retire on a high note.
Our work with Dr. Schindler is proof that targeted SEO, a smart content strategy, clean design, and a well-executed backlink program can transform an underperforming online presence into an industry-leading authority. It takes consistency and focus, but it pays off. We not only helped Dr. Schindler restore his reputation, we amplified it. He launched a new firm, became globally cited and recognized in his industry, and exited his career at the top of his game. It doesn’t get any better than that.
Partner with a marketing and SEO company that builds strategies around your unique goals, not one-size-fits-all templates. Let’s create a plan that drives measurable growth and lasting authority. Reach out for your 90-day roadmap to growth and learn what you need to elevate your brand.
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