Search Engine Optimization

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

This is one of the most effective ways to drive qualified traffic to your website and, ultimately, increase sales. Organic search can be a complex and time-consuming process, especially if you’re new to it. Writing great informative blog posts, is one of the many strategies used in successful websites. This section gives you an overview and SEO tips on what you need to know in order to get started with SEO.

Whether we’re writing about UI design, usability testing, keyword research, google search console, search queries, user experience, user experience design, long tail or short tail, responsive web designs, page speed, meta descriptions, knowledge panel, it’s all covered here.

Remember search engine optimization is not a one-time activity, but an ongoing process that should be continually refined and updated as your business grows and changes. From the best keyword research tools, to what call to action works best… the goal is to make sure everything you do enhances and benefits your business and your conversion rate.

The ultimate goal of your online efforts, is to have your pages come up in the organic search results. Sure, visual design matters, how fast it renders in a mobile phone, what sort of internal linking you have, to is your list of keywords relevant to your readers?

When you take the time to understand the basics of SEO and implementing some of these best practices, you can start seeing real results from your efforts.

on page SEO, Farside cartoon

On-Page Optimization: The Steps

Unlock the full potential of your website with our in-depth exploration of on-page SEO, a crucial component of search engine optimization. This guide provides you with step-by-step instructions on how to optimize content and HTML elements to improve search rankings effectively.

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