Search Engine Optimization

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

Search marketing is one of the most effective ways to drive qualified traffic to your website and, ultimately, increase sales. Organic search can be a complex and time-consuming process, especially if you’re new to it.

This section will give you an overview of what you need to know in order to get started with SEO. From your UI design, keyword research, search queries, user experience, long tail or short tail, responsive web designs, pages speed it’s all covered here.  Search engine optimization is not a one-time activity, but an ongoing process that should be continually refined and updated as your business grows and changes. When you take the time to understand the basics of SEO and implementing some simple best practices, you can start seeing real results from your efforts.