When you look through all the Google patents, search updates, and technologies, you’ll get one overwhelming idea: Google cares about the user experience. Google is the #1 search engine because they provide the best user experience at the moment. Oh, not in some altruistic way, but the better the user experience, the more people will buy or use the product.
Do you know what the #1 search engine is ultimately for? Ultimately, it’s an ad platform. Marketers use it for ad placement because over 1.8 billion users use it to search every month, and that many people use it because it’s the best at serving up the results we’re looking for.
This is the exact reason we marketers do the Google dance every year, or month, or week: because Google is trying to force us to give users a great experience. Which, to be honest, we should want too, because a great user experience translates into higher sales, stronger authority, more trust… and the good repercussions go on and on.