Before you do anything—before you make any changes at all—you need to create a comparative benchmark. As we’ve said time and again, you need to know where you are to know how far you have to go.
One of the best ways to get a full picture of your website, its standings and what needs to be done is to audit your site. We believe in this so strongly, in fact, that we require new SEO clients to get an audit before any other work is done. We feel, both personally and professionally, that building a search optimization campaign without knowing where a client’s site stands is irresponsible and lessens the chance of that campaign working to its maximum ability.
Take the time to audit your website or (recommended) have a professional audit your site. Find out where you stand, get a clear picture of what’s really happening, and then-with that knowledge in hand-do something to fix what needs fixing. You may have the pleasant surprise of finding out that you’re doing just fine, and it’s just a matter of time before you’re getting the returns you need. That’s not usually the case, however.
For those of you who found issues that need to be addressed, it’s time to take the next step.