Don’t Let Your Brand Suffer from Bad Blogging Skills

Company blogging - should you? shouldn't you?

For many companies, blogs are either a major point of interest or they get little to no attention. So what happens if your company’s blog is, in fact, potentially damaging your company’s brand?

Do you pull it entirely? Do you rework it in order to improve the company brand? Or do you just leave things the way they are and deal with it later?

If your company’s blog is leaving you with a number of question marks, here are some factors to consider:

  • Is the blog offering major benefits to our company or not? – In the event you’re having questions, list the pros and cons of the blog. If there are more negative aspects than positive reasons for keeping the blog, you may want to can it;
  • Is the blog taking too much time away from staff responsibilities? – Measure the time and effort spent on the blog. Is it costing the people running it too much of one, or both? You may determine that their resources can be better spent elsewhere, instead of on the blog;
  • Is the blog potentially damaging our credibility as a company? Another factor to look at is the credibility of your blog. Is it putting your company in a potentially negative light? Are you getting complaints about it? With negative information only taking seconds to whip around the Internet, just one slip up on the blog could be devastating for your business;
  • Is it wise to simply up and remove the blog? To just abandon the blog without any explanation could be more damaging – from a PR sense – than continuing it. Take the time to decide if removing the blog presents more issues than solutions.
Company blogging and branding

Faceless company blogging

While your company may be or may not be ready to answer some or all of those questions, keep in mind that a bad blog can do quite an amount of harm to your company’s branding efforts.

Among the signs your company’s blog could be causing you problems are:

    • You spend excessive time on your search engine optimization (SEO) efforts and less time on cranking out useful blog material;
    • You’re very intermittent when it comes to posting on the company blog site. To the reader, you’re pointing out that the blog is not a high priority with the company. Hence, what else may not be high on the priority list regarding your products and/or services? The dedication to the blog needs to be there from the start;

Confrontation Central

  • You use the blog to confront customers. While some customers may take to your blog to comment in a negative manner on your products and/or services, it doesn’t behoove you to trash them in return. If you’re using the company blog to engage customers in a negative manner, it can certainly reflect badly on the business;
  • You have a blog that isn’t search engine friendly. Make sure your company blog has solid headlines, keyword links and is updated regularly. The more you follow these rules, the better your blog will rank among the search engines.

A company blog is not rocket science, but it does take some solid planning and thought. Without both of those, your ability to profit from a company blog is slim to none.

Guest post by Dave Thomas

Dave Thomas is an expert writer on items like POS systems and is based in San Diego, California. He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs at Resource Nation.

About Dave Thomas

Guest post by Dave Thomas Dave Thomas is an expert writer on items like direct mail companies, and is based in San Diego, California. He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs at Resource Nation.

Comments

  1. Thanks for the information. We are just starting to blog on a regular basis to increase our web traffic. What has been your experience with real estate companies blogging to get more traffic? Im willing to put in the time if it is valuable. Thanks again.

  2. Hello Don, thanks for your question… I hate to answer a question with another question (but many times I have to ;)
    Does increasing your web traffic give you conversions?
    Do you have a following on any social networks?
    You mentioned value, do you relate value with a sale?
    How are you syndicating these posts (other than a direct link to your blog)?
    Who are you trying to reach? Local?
    Do you have a content strategy or schedule?
    I’m going to shoot from the hip and tell you, It’s time consuming and we’ve written enough about blogs that die a slow death. Be prepared for a strong commitment. Nothing worst than building a community then taking it all away. The way I’ve explained it to clients including Realtors is when blogging is done correctly, it will and can build your authority in a niche market. It keeps you close and personal to your readers, and it’s an awesome tool to communicate your opinion on specific topics. Be prepared to track, monitor, and most of all write great content from the onset. Good luck, let us know when you have your blog up!

  3. Once the business is branded we can’t afford to tarnish it whether its through blogging or through some other ways. Branding takes the business to a higher level, it gives a unique identity to the business and the business owner. The questions you’ve pointed out are right on. Especially, those who’ve still not branded their business can benefit a lot from this post.

  4. Hi Dave,

    All of these suggestions are so very true. I do like to read the blogs of some of the places I shop at because interaction helps me connect with the brand more. I have seen some clothing companies using their blogs to give readers a sneak peak at some upcoming events or exclusive designs. I think that’s a great way to connect with your visitors. Thanks for the advice!

    Christie

  5. Yes bloggers needs to understand the visitors view on their blogs, need to share some good posts to attract new visitors.

Trackbacks

  1. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/b1N0ZGKv Guest post by Dave Thomas

  2. Wayne Barker says:

    RT @level343: Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/Fe8Ne03j Guest post by Dave Thomas

  3. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/wlnd6UJ1 Guest post by Dave Thomas via @level343

  4. A.R.Karthick says:

    Don’t Let Your Brand Suffer from Bad #Blogging Skills – http://t.co/G8TPgtAG | via @level343 RT @SEOcopy

  5. Eric Gourmet says:

    RT @arkarthick Don’t Let Your Brand Suffer from Bad #Blogging Skills – http://t.co/vejiPmkR | via @level343 RT @SEOcopy

  6. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/8mfooIQx blogs r either a major point of interest or they die a terrible…

  7. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/8mfooIQx blogs r either a major point of interest or they die a terrible…

  8. Don’t Let Your Brand Suffer from Bad Blogging Skills: For many companies, blogs are either a major… http://t.co/LSrkqlsR via @level343

  9. RT @SEOcopy Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/BCwLsBAo

  10. David Harry says:

    RT @SEOcopy Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/KK9zhBo8

  11. RT @SEOcopy Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/KK9zhBo8

  12. Gerald Weber says:

    RT @searchcentral: RT @SEOcopy Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/ucOJqqPy

  13. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/iK5NJBME via @level343

  14. Ilija says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/f4OPV5f8 via @level343

  15. Robin Moss says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/8mfooIQx blogs r either a major point of interest or they die a terrible…

  16. RT @seocopy: Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/mm9G64jX blogs r either a major point of interest or they…

  17. Laura Crest says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/D3zV2JpM via @level343 #smart #branding #blogging

  18. The Loud Few says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/D3zV2JpM via @level343 #smart #branding #blogging

  19. RT @ljcrest: Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/vfE6w6qF via @level343 #smart #branding #blogging

  20. Don’t Let Your Brand Suffer from Bad Blogging Skills – For many companies, blogs are either a major point of interes… http://t.co/1fuSw2u7

  21. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/zsKRnP1g via @SEOcopy

  22. Tom - BDC Manager says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/3ZbVoSnZ

  23. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/KsHNYhq4

  24. RT @mmangen: Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/vJD5Wxez via @SEOcopy

  25. RT @mmangen Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/ZBYZ7tjh via @SEOcopy

  26. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/zsKRnP1g via @SEOcopy

  27. Paul Gothier says:

    RT @searchcentral: RT @SEOcopy Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/ucOJqqPy

  28. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/uj3Xz9do @level343 #brand #blog #blogging

  29. Tom McGrath says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/MppeswbZ @level343 #brand #blog #blogging

  30. Karen Pore says:

    Don't Let Your Brand Suffer from Bad Blogging Skills http://t.co/KXxdlOON

  31. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/B7vtOmYZ @level343 #brand #blog #blogging

  32. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/fELgqLFT @level343 #brand #blog #blogging

  33. Tom McGrath says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/A67BT8JJ @level343 #brand #blog #blogging

  34. RT @leadenhalluk: RT @mmangen Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/2avRybBh

  35. Brad Miller says:

    Don’t Let Your Brand Suffer from Bad #blogging Skills – http://t.co/rVkJRqjv

  36. Don’t Let Your Brand Suffer from Bad Blogging Skills RT @SEOcopy @leadenhalluk @mmangen http://t.co/0jIexkPW

  37. RT @strategictrends: Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/losmwKX7 #brand #blog #blogging | Thanks & Good night

  38. Brad Miller says:

    Don’t Let Your Brand Suffer from Bad #blogging Skills – http://t.co/tKOdcCD7

  39. RT @glenn_ferrell: Don’t Let Your Brand Suffer from Bad Blogging Skills RT @SEOcopy @leadenhalluk @mmangen http://t.co/CxwIY4A5

  40. [...] Dave Thomas warns against letting your brand suffer from bad blogging skills at Level 343. [...]

  41. Dave says:

    don't let your #brand suffer from bad #blogging skills…. http://t.co/DTV2de7v

  42. Definitely one of the better articles about the dangers of bad blogging: http://t.co/h1qnAv91

  43. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/96itKINt via @level343

  44. UncleWeirdo says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/96itKINt via @level343

  45. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/qv092RG4 | Guest post by Dave Thomas

  46. Brad Miller says:

    Don’t Let Your Brand Suffer from Bad #blogging Skills – http://t.co/y4APen7t

  47. Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/gfB1FTCw via @level343

  48. Wasim Ismail says:

    Don’t Let Your Brand Suffer from Bad Blogging Skills http://t.co/gngh7Wju via @level343

Speak Your Mind

*