The SEO Book

It all comes down to this; is your website receiving the right kind of web traffic that will help further your business objectives? How can you boost your web traffic without abusing the search engine algorithm or disappointing your customers? Search engine optimization (SEO) seems to be a logical answer to these questions.

While this seems to be a well-discussed phenomenon, people still seem to be confused about what SEO can or cannot do. Rest assured it is not a magical solution to all your digital marketing problems. Here are some of the common misconceptions about SEO that you need to keep in mind when using this tool to boost relevant web traffic.

One Size Doesn’t Fit All

SEO isn’t a predefined activity; you can make any designated number of posts, add fresh content, create back links and make updates without seeing the desired results. It is important to understand that SEO is a subjective function – it all depends on your business needs.

There is no fixed formula for SEO success; you’ll need to figure out your own recipe. And while you are at it, keep in mind that the whole point of SEO is to increase visibility to your target audience. It is therefore a good idea to begin your SEO efforts by identifying where your target customers are; so you can find them, attract their attention, convert them and turn them into loyal customers!

It Takes Time!

SEO is not a magic wand that you can wave and begin receiving relevant web traffic instantly! It takes time to build your credibility in the eyes of the search engine. In all honesty, SEO is an ongoing process, stretching over years. On average, it can take up to eight months for your SEO campaign to begin yielding results. So be patient and consistent; it eventually pays off really well!

Analyze, Test and Analyze Some More!

Without analyzing the current performance of your web presence, you cannot truly estimate the return on investment once you are through with SEO. More importantly, without knowing where you stand, you cannot really plan your course of action. Analysis of your KPI’s is the key to success.

As someone who’s trying to attract relevant web traffic, you first need to evaluate the kind of web traffic you are already receiving. There are several analytical tools that you can use for this purpose. This information will help you understand the problem with your website.

Boosting Your Traffic Like An SEO Pro

At the same time, you need to pick the keywords your target audience is using to search for services similar to yours. It’s about semantic search. This choice needs to be backed by appropriate analysis of popular search results. Consequently, you’ll need to integrate these keywords into your SEO efforts in order to direct “relevant” traffic to your website.

It doesn’t end here; once you are through with this, you’ll need to monitor the performance of your SEO efforts closely. Are you satisfied with the web traffic you’re receiving post-SEO? If not, you’ll need to begin again, analyzing your current performance and build the plan of action for future. It is a continuous process that promotes long term gains!