After all, so much information is out there to be found – surely now that content is well and truly king many site owners don’t need an seo professional or at least aren’t willing to pay the amounts of money that an SEO used to make.

IF your client starts losing ranking and traffic (which generally goes along with a drop in ranking) above and beyond the normal rise and fall, check where they’ve lost the ranking/traffic in your analytics program, as mentioned in the article. How your client is losing ranking and traffic dictates what you do to combat it. If it’s ranking issues (i.e. search traffic) and not a loss of referrals, I’d recommend some kind of additional content creation, whether a blog or forum of the client will go for it, or content marketing – whether it’s guest blogging or article marketing. However, remember that any time you post content on another site, you may be giving them top place (at least for the moment) — you just get a link back.