Measuring Engagement and KPIs | Performance-Driven Marketing

by on July 19, 2012

Measuring Engagement is Number 3

Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next bit of blogs, we realized that a lot more could be said about metrics, business funnels and market segmentation, especially when it comes to KPIs (Key Performance Indicators).

A Note on Systematic KPI Discovery

If you were to pull together all the data from your online marketing efforts, you’d be scratching your head in confusion very shortly. Why? Because it’s too much. You’ll come across three data types in your analytics travels:

  1. The important kind
  2. The kind that’s nice to have
  3. The filler that only data analysts and numbers freaks will enjoy pouring over although it really isn’t helpful

If you can’t learn how to distinguish them, you’ll quickly become overwhelmed. This is where KPIs come in.

Choosing KPIs is part training, part common sense and part intuition. It’s also having an understanding of what a Key Performance Indicator is, and what it is not. A KPI is a performance metric, but it is not just any performance metric or bit of measurable data. In online marketing, this important performance indicator helps us learn and improve upon our marketing efforts.

With all the data pouring in to your analytics, how can you narrow the choices? By asking yourself these questions:

  • Is this information actually important to have? For example, it’s important to know 500 people visited your site from Poland last month. However, if you’re strictly located in a 300-mile radius from your home base, does it really matter what those people in Poland actually did on your site? Probably not. What matters is that you figure out why Poland is giving you better returns than the U.S., and how to change your campaign to compensate.
  • What question are you trying to answer? One of the most frustrating things about KPIs for the non-initiated is the fact that they change depending on what you’re trying to find out. For example, would you track how successful a Facebook campaign was by looking at visits from search? No, because search and social are two different things.
  • What goals are you trying to track? You can’t have a Key Performance Indicator if you don’t have something that you want to perform in the first place. You have to have a goal to know what questions to ask to know whether the information is important. It’s a vicious cycle of common sense that isn’t so common.

Why are we covering basics like these in the middle of the Measuring Metrics series? Because today, we’re moving on to stage 3, where the most data comes flooding in…

Engagement – Stage 3 of the Standard Business Funnel

“Engagement is a response that does not actively and directly affect the company’s business goals.”

~ Measuring Metrics for Success

We used YouTube comments as an example in the above article, but the long of the short of it is this: if it isn’t the actual conversion, it’s engagement. Examples of the engagement stage could include:

  • Clicking through the pages of your website
  • Watching a video you posted on YouTube
  • Commenting on your blog post
  • Asking you a question on Twitter

Now, these are just examples that could change drastically depending on your goal. For example, if the business goal you’re trying to track is to have more people ask you questions on Twitter, then this action is a conversion, not engagement.

Market Segmentation and How It Applies

Market Segmentation

By the time you’ve reached this article in the series, we hope you have a better understanding of how market segmentation works in business and analytics. The sum of it is that each segment of your market (i.e. parents, single, married, significant others, engaged are all market segments) will have their own reasons for using your product. Because their reasoning differs, you may find yourself needing a range of marketing tactics in order to reach the widest audience array.

For example, a TV ad aimed at kids might be great on PSKids or DisneyTV, but you sure wouldn’t spend the marketing dollars to run it on ESPN, would you? No. As you segment your market into various demographics and created targeted campaigns for each demographic, you could very easily be tracking hundreds, if not thousands of metrics. Therefore, doesn’t it make sense to keep your tracking segmented?

Market segmentation helps you define which demographics perform better, but performance can’t be perceived by demographics alone. Non-performance could be the wrong audience, or it could be the wrong ad for the right audience. It could be a confusing business funnel after the ad. It could be the inability to find a “buy now” button on the website. There has to be more than demographics, there is more, and they’re called Key Performance Indicators.

Key Performance Indicators – What Metrics Do I Track?

Engagement vs Conversion exampleYou know your website best. You know what marketing strategies you have in the works. You know what your hoped for return is. To find your KPIs for the Engagement stage, you have to look at what you want to accomplish.

Let’s look at a single page as a very simplified example for a campaign (click on the image to the left and a larger version will open in a new window). Your entire campaign is geared towards pushing traffic to this page. You need to make sure your marketing dollars are doing what they’re supposed to do, right? Right. What do you want your dollars to do? Two things:

  • Bring engagement and interaction with your consumer base for building brand recognition/brand activists
  • Increase conversions in order to increase the company’s bottom line

Looking at the possible actions on this page, where are the conversions? Where are the opportunities for engagement or further interaction? Quite simply, we have one call to action. Contact us. We want you to click the link to our contact page or dial the number on your screen. That’s it. Anything else is either a) engagement/increased interaction with the company or b) falling out of the funnel.

Some of the actions available on this page, such as clicking on our social networks, are not immediately trackable through analytics. A little tweaking will need to be done using onClick event tracking. Google has an in depth guide on event tracking for Google Analytics, but if it reads too geeky for you there’s always the Idiot’s Guide to Event Tracking.

For this page, our KPIs would be segmented because, although we want conversions, we also want interaction:

KPI Segment 1: Interaction/Engagement (highlighted in red in the image)

  • onClick events to Twitter, Facebook, LinkedIn, Google+ or our blog
  • on page movement to one of our other menu items
  • clicking on the discovery form link
  • clicking on the sitemap link
  • using the search function

KPI Segment 2: Conversion (highlighted in green in the image)

  • Clicking on one of the contact us links
  • Calling our number and talking to a representative

How To Use These Metrics

Data is only as good as the use you put it to. For example, it does you no good to know that 20 people used the search function. What does do you good is knowing why they used the search function. What were they looking for? (To find out, visit Content > Site Search > Overview. Take a look and then dig deeper into Search Term and so on. )

Another example is the sitemap link. When people click on the sitemap, what you’re really seeing is a confused visitor. This number isn’t so much a metric of success as it is an indication of confusion on the visitor’s part. The page is not performing in the best way possible to move the visitor further down the business funnel.

Remember the True Purpose of the KPI

The job of a Key Performance Indicator is to point out areas that need improvement. If you have 430 visitors hit your home page and a steady 50% drop off for each click after that, you can’t afford too many clicks, can you? By the time the visitors are 4 clicks deep, you only have 26 left! –And, those 26 visitors still have to finish the buy now or contact us process, don’t they?

Here’s the deal. If this is happening to you and you aren’t tracking anything, all you know is that you have a marketing bucket full of holes. You can shove a ton of money into the bucket, but unless you fill the holes it’ll all leak out. If we worked like that our clients would quickly run the other way, and rightly so.

If you are tracking, but you aren’t segmenting, you’ll have a bunch of data piled up in the big old laundry basket of analytics. Unless you take each piece out and look it over, you’ll never know what all is in that basket. If you’re segmenting, but you aren’t tracking the right KPIs, you may very well be tweaking the wrong things, or tossing successful campaigns because they looked like they were crashing.

Correct KPI tracking will give you the ability to dig into each step of the failing process and pinpoint where it’s failing. In other words, it provides smart management for your marketing efforts. It provides a birds-eye view as well as an in depth view of how well your business funnel is working, every stage of the way.

What You May Have Missed

Part 1: Measuring Awareness with Careful KPIs: An Info-Morsel on Metrics

Part 2: Acquisition and the KPIs to Track It: Metric Measuring Part Deux

We hope you’re enjoying our series on Measuring Metrics, and we hope to see you back next week. Monday we’ll be talking about conversion tracking, and Thursday we’ll tie it all together for you. Don’t miss the final blog of the Measuring Metrics series, where we’ll be offering the whole bit in a handy eBook for easy reading. Until then, to your success!



{ 2 comments… read them below or add one }

tony greene July 21, 2012 at 5:52 pm

Great concepts found here for all of us noob internet marketing types

Reply

Aditya July 19, 2012 at 2:38 am

A good article to explain all things at the same time.most of the points are very useful.
Thanks for sharing this information about KPI.

Reply

Comment Guidelines: The comment form must be filled in with an actual name. This blog is actively moderated, and comments with keyword names will be deleted. We reserve the right to edit or delete any comments using keywords, spam or splog-like URLs, or suspicious information in the comment form.


Linking Guidelines: We welcome links that encourage and continue conversation, such as links to related blog pages. If you've written about (or read elsewhere) the article topic and feel the piece would enhance ours, please, do share. Again, this blog is actively moderated. If we come across a link we don't feel enhances the conversation, we'll simply unlink it.

Leave a Comment

{ 153 trackbacks }

  • Jahnelle Pittman

    Measuring Engagement and KPIs | Performance-Driven Marketing: Measuring Engagement is Number 3Toda... http://t.co/ET1XyjGP via @level343

  • David Harry

    RT @SEOcopy Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/0E86I62h

  • SNC Geek On Call

    RT @SEOcopy Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/d5qYDgon

  • Yu Lin Shen

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/OeSbJWz8

  • WebMarketing Group

    RT @SEOcopy Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/0E86I62h

  • Aleyda Solís

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing #engagement #marketing #measuring metrics http://t.co/wQwu8JVt

  • Russell Morling

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing #engagement #marketing #measuring metrics http://t.co/wQwu8JVt

  • Rich Austin

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/aZSS3Bwh

  • Jaheed

    Measuring Engagement and KPIs | Performance-Driven Marketing: Categories:Online MarketingSEOSocial MediaTags: en... http://t.co/IEd5aTi2

  • Web 2.0 Updates

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/Fz1cu90W

  • Jamjee Official

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/HImn8hC5

  • Naples Internet Mktg

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/wLWrGoZ9

  • Naples Internet Mktg

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/wLWrGoZ9

  • George Papadimitriou

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/pxRMgjdo :: @web-designs.gr

  • Bruno PERSECHINI

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/0i0O8nkl #in

  • Bhavika Patel

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/Fz1cu90W

  • Avi Joseph

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing #engagement #marketing #measuring metrics http://t.co/wQwu8JVt

  • Jimmie Benneth

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/9wnBz6LE #in

  • DC Web Designers

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/Xs4lpyix #dc #seo

  • Volker h. Davids

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/3HquVPIb /via @level343 @aleyda @avinio

  • Thomas

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/UlNZ7SVk via @SEOcopy

  • Pilar Verduga

    Measuring Engagement & KPIs via @Level343 http://t.co/P2nzUg4e

  • TECHPLUGGED

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/EqY8aogr via @SEOcopy

  • Ching Ya

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/2Iy1Z2oK via @SEOcopy

  • Danny Iny

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/JFJGA8HZ via @SEOcopy

  • William Toll

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/n5nDHyXS

  • Jason Fonceca

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/JFJGA8HZ via @SEOcopy

  • debra mastaler

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/LY6lnCwB

  • SEOTweets.me

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/cvpGMTzT (via @jrpittman)

  • Kevin Hassett

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/LY6lnCwB

  • Poker SEO

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/LY6lnCwB

  • Lawrence Aaron

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/LY6lnCwB

  • Another Internet Guy

    Measuring Engagement and KPIs http://t.co/X962D0XS

  • Think First Web

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/A3MNGvRR

  • Briana Lewis

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/LY6lnCwB

  • Technically Easy

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/4V6JaoZy via @SEOcopy

  • Technically Easy

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/lCZrXb6k

  • Technically Easy

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/RmeXmYjk via @SEOcopy

  • Technically Easy

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/Kr7nESOk

  • Shaan Haider

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/9GeeLmUQ via @SEOcopy

  • sarmishtha

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/9GeeLmUQ via @SEOcopy

  • Melissa Stewart

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/bvcXFUYU via @SEOcopy

  • Robin Moss

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/v8RNf6Up

  • Sean Charles

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/l35QkAbH via @SEOcopy

  • Chris Brablc

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/l35QkAbH via @SEOcopy

  • cbrablc

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/l35QkAbH via @SEOcopy

  • Nathan Burgess

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/GISrzqHB via @SEOcopy

  • Nate Long

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/GISrzqHB via @SEOcopy

  • AliciaMarie Phillips

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/8s0M9lYV via @SEOcopy

  • Francisco Rosales

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/mug3OnsI via @SEOcopy

  • Tania Dakka

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/mug3OnsI via @SEOcopy

  • AndreaVahl

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/mug3OnsI via @SEOcopy

  • Christina Majaski

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/DLGWYImZ via @SEOcopy

  • Social Media Courier

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/mug3OnsI via @SEOcopy

  • Paul Morin

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/briumaGq via @SEOcopy

  • Jeff Sheehan

    Measuring Engagement And KPIs | Performance Driven Marketing via @level343 http://t.co/mnudTTmr #smm #measurement

  • Jamar Freeze

    RT @jeffsheehan: Measuring Engagement And KPIs | Performance Driven Marketing via @level343 http://t.co/XWi8fzNV #smm #measurement

  • Laura Crest

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/9hpny1WX via @SEOcopy

  • Gabriella Sannino

    Our latest fresh squeezed post... Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/gBWieoDz

  • Michelle Mangen

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/ispAzSU9 via @SEOcopy

  • Michelle Mangen

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/9bY62Mhr via @SEOcopy

  • Fran Irwin

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/LSEWb4jW

  • VisionEdge Marketing

    @mmangen Measuring Engagement and KPIs http://t.co/irFeZzly. Survey 4 Performance-Driven marketers @http://bit.ly/S6Hotp

  • Laura Crest

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing #engagement #marketing #measuring metrics http://t.co/7LXrgvXk

  • iggy pintado

    Our latest fresh squeezed post... Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/gBWieoDz

  • VisionEdge Marketing

    @JeffSheehan Measuring Engagement And KPIs via @level343 http://t.co/bnzk7yD5. Into metrics? Survey @ http://t.co/BcvlrF7W

  • Boris Rasonja

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/ZTBllDDW via @SEOcopy

  • Level-343 Team

    Measuring Engagement & KPIs | Performance Driven Marketing http://t.co/adGbo7km | #smm #measurement

  • MeetuSinghal

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/JffWMTgG via @SEOcopy

  • MeetuSinghal

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/JffWMTgG via @SEOcopy

  • Adam justice

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/YxmbzG0e via @SEOcopy

  • Level-343 Team

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/qyZmIj2v

  • Olivier C. Delisle

    Can you really measure engagement with #KPI? Oh yeah! http://t.co/YGkCPjl8 #smm #marketing

  • Jeff Jacobs

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/6jcb5pPv via @SEOcopy

  • 12 Most Business

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/WU72pJDo via @SEOcopy

  • iggy pintado

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/S6XWiqAg via @SEOcopy

  • Rebekah Radice

    Measuring Engagement and KPIs | Performance-Driven #Marketing http://t.co/5ESDOA2q via @level343

  • Tibor Shanto

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/CpJucWeG via @SEOcopy

  • Amit Verma

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/IELCGUNs via @SEOcopy

  • Kathi Kruse

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/A0p9ySN4 via @SEOcopy

  • Robert Dempsey

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/x3FDUHLS via @SEOcopy

  • Mamur Mustapha

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/x3FDUHLS via @SEOcopy

  • Tony Hastings

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/SMWAopVa via @SEOcopy

  • Cafe Portebleue

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/SMWAopVa via @SEOcopy

  • TaraHamiltonWhitaker

    Measuring KPIs & Engagement: performance-driven marketing http://t.co/E3HEeEv2

  • Roland Thaler

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/H1xfK415 #kpi #marketing

  • A.R.Karthick

    Measuring Engagement and KPIs: Performance-Driven Marketing http://t.co/eYAgDlVq | via @SEOcopy

  • Raúl García MK&TIPS

    Measuring Engagement and KPIs: Performance-Driven Marketing http://t.co/eYAgDlVq | via @SEOcopy

  • Julia Rosien

    Measuring Engagement & KPIs | Performance-Driven Marketing http://t.co/rOqB12Pa via @SEOcopy @wchingya

  • SarahRobinson

    RT @JuliaRosien: Measuring Engagement & KPIs | Performance-Driven Marketing http://t.co/ieDpdcXl via @SEOcopy @wchingya

  • SarahRobinson

    RT @JuliaRosien: Measuring Engagement & KPIs | Performance-Driven Marketing http://t.co/XwEFkLPC via @SEOcopy @wchingya

  • Joe Prasad

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/f4OM05yR via @SEOcopy

  • Bhavik Bhavsar

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/IVsQejPt

  • Bhavik Bhavsar

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/IVsQejPt

  • Wasim Ismail

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing #marketing http://t.co/7XBXGCVd

  • GenuineSEO

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/i4d4vEql via @SEOcopy

  • Level-343 Team

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/PvqZrLcQ

  • Khadim

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/AzX20rCt via @SEOcopy

  • Misty Waters

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/97sbpUjH via @SEOcopy

  • Just an SEO bot

    Level 343 - Measuring Engagement and KPIs - Performance-Driven Marketing http://t.co/OWRo3yHT

  • Marieke Hensel

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/6x0dNw7y via @SEOcopy

  • Varun Daahal

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/6x0dNw7y via @SEOcopy

  • Heather Reid

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/6x0dNw7y via @SEOcopy

  • Mike Nicklas

    RT @hensel: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/95STxtTK via @SEOcopy

  • sofasurfer

    Measuring engagement and KPIs | Performance-Driven Marketing http://t.co/rEN9eTwV recommended read #measure

  • John Newbury

    Measuring engagement and KPIs | Performance-Driven Marketing http://t.co/rEN9eTwV recommended read #measure

  • Don F Perkins

    Measuring engagement and KPIs | Performance-Driven Marketing http://t.co/rEN9eTwV recommended read #measure

  • FocusLocalSEO

    RT @level343: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/LY6lnCwB

  • Level-343 Team

    Measuring Engagement and KPIs | Performance-Driven Marketing #marketing http://t.co/QwJ2iQjy

  • Glenn Ferrell

    Measuring Engagement and KPIs | Performance-Driven Marketing #marketing #metrics RT @level343: http://t.co/oqstIFcB

  • Ruhani Rabin

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/UdRGZT1G via @SEOcopy

  • Cheryl K. Burgess

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/VUo4SAGe via @SEOcopy

  • Jenneil Peters

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/w4agmNe8 via @SEOcopy @ruhanirabin

  • ConfessionsFR

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/ODdLP9LX via @SEOcopy

  • Sathish Isaac

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/gvLKnMB1 via @SEOcopy

  • emily hickson

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/gvLKnMB1 via @SEOcopy

  • Scott Allen

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/JoXXd0jr via @SEOcopy

  • Arnoldo Garza

    RT @ScottAllen: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/moVJ5ZAv via @SEOcopy

  • Colin Cesvette

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/eZ0MawG9 #seo #internetmarketin

  • Jure KLEPIC

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/XZPgVuIm via @SEOcopy

  • penelope cardera

    Measuring Engagement and KPIs http://t.co/jONz2EPZ

  • VisionEdge Marketing

    Measuring Engagement and KPIs http://t.co/jONz2EPZ

  • Mama Knowledge

    RT @jkcallas Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/H7HkUP0d via @SEOcopy

  • Adam Sokoloff

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/fPr99ZTA via @SEOcopy

  • togî zhou

    RT @jkcallas: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/AMJjNYLb via @SEOcopy

  • Brad Miller

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/0ZlL4DtU

  • Shelly Kramer

    Measuring Engagement and KPIs | Performance-Driven Marketing http://goo.gl/DAQCx via @SEOcopy

  • Taffy Williams

    “@ShellyKramer: Measuring Engagement and KPIs | Performance-Driven Marketing http://goo.gl/DAQCx via @SEOcopy”

  • Minisite Designs

    Measuring Engagement and KPIs | Performance-Driven Marketing http://goo.gl/DAQCx via @SEOcopy

  • Thomas Huber

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/JaOQzklY

  • Anti-Status Quo

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/FUH8f5HK via @SEOcopy

  • Megan Leap

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/KteoLWto via @SEOcopy

  • The Masquerade Crew

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/S7wGzCJj via @SEOcopy

  • Carla Young

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/YfkazfZY via @SEOcopy

  • Annette

    Measuring Marketing matters : Measuring Engagement and KPIs #engagement #marketing #measuring metrics http://t.co/Dow23jW7

  • Thomas Huber

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/nuDWEPW2

  • Meghan M. Biro

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/lplVVWQq via @SEOcopy

  • Sharon Mostyn

    RT @MeghanMBiro: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/WKm9OT61 via @SEOcopy

  • Daniel Newman

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/SsNVpI5m via @SEOcopy

  • MarkRyan Extractable

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/pnnrxGl5

  • C1 Partners

    Measuring Engagement and KPIs | Performance-Driven Marketing #engagement #marketing #measuring metrics http://t.co/aJj82sAN

  • brandtannery

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/2xQqBEYL via @SEOcopy @wchingya

  • Michael Guerrieo

    Measuring Engagement and KPIs | Performance-Driven Marketing - http://t.co/5yknvMSy @level343

  • Travis Triggs

    RT @meghanmbiro: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/XBR79eU9 via @SEOcopy

  • Anise Smith

    Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/jCAoNjOM via @SEOcopy

  • Brad Mumbrue

    Good thinking via @level343: Measuring Engagement and KPIs | Performance-Driven Marketing http://t.co/vHUVc8Et

  • Level-343 Team

    RT @bradm262run: Good thinking...Measuring Engagement & KPIs | Performance-Driven Marketing http://t.co/wOqR3pRk | Thank you ;) enjoy ur day

  • Gabriella Sannino

    Measuring Engagement and KPIs | Performance-Driven Marketing #engagement #marketing #measuring metrics http://t.co/JN7O9fr0

  • Cash Cats

    Measuring Engagement and KPIs | Performance-Driven Marketing #engagement #marketing #measuring metrics http://t.co/JN7O9fr0

  • FoundSM

    Measuring Engagement and KPIs | Performance-Driven #Marketing http://t.co/lTJgdUHF

  • Lee McKnight Jr.

    Measuring Engagement and KPIs | Performance-Driven #Marketing http://t.co/lTJgdUHF

  • Onder Uysal

    Measuring engagement and #KPIs | http://t.co/hb8uGEAL

  • Gabriella Sannino

    Measuring Metrics for Success series is now in eBook format. Get your copy today! http://t.co/ZUkBuky0 | It's very thorough, take a look.