Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it? Well, we’re still getting comments from people who are just stepping on the marketing path. Although the questions [...]
Content developers R’ Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market. We talk about content on our service pages, emphasize it heavily in our articles (have you seen our Content Development section?), and use it with blunt force against our clients’ competitors. We call it content domination, and it works a little something like this…
It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”
When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…
Have you ever seen a site or blog that always seems to get tons of readers and traffic? Everything they touch turns to gold, doesn’t it? Did you ever wonder if they’ve SEO’d or not? Well, in the industry, it’s easy to see if someone’s been optimizing and how much they actually know vs. guessing. Usually, the answer is yes, they’ve optimized. However, the real question comes down to, how did they build up that traffic base? For most, it’s called “creating a sticky site”. People like the site, they like the info, and they want to pass it around.
You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, your best bet is to hire someone.” Wow – what a sales gimmick.
