SEO Blog: Internet Marketing With International Flavor

Content Plus Company Culture Equals Brand Image

Whether you’re trying to boost brand awareness or attract more customers, what people say about your brand can be an invaluable tool in making or breaking it.

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July 27, 2015

An Expert Guide to Content Strategy

I’m not going to lie to you – creating and implementing a content strategy is not easy. It’s hard. It’s hard to start, hard to build, hard to implement, and hard to get right. Why?

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July 20, 2015

From Spiny to Piney – Evergreen Content to the Rescue

Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.

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July 13, 2015

Developing Your Marketing Plan: Yes, You Need One

When I was in college, studying marketing and communications, it was a big joke. “WHAT are you getting a degree in? No, I mean really?” Everyone communicates, and marketing is just… selling stuff.

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July 6, 2015

Black-and-white typewriter on a writer’s desk with yellow accents on the paper, pencil, sticky note, and lamp shade.

Copywriting 101: The Ins & Outs of Great Copy

Good copy does more than fill a page. It gives each piece of content a clear job, connects the offer to the reader’s needs, answers the doubts that slow action, and guides the right people toward the next step.

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June 29, 2015

Increase Your SEO Branding Power

As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.

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June 4, 2015

7 Benefits of a Marketing Consultant

Are you feeling lost when it comes to developing your marketing strategy? Have you hit a roadblock and can’t seem to move forward? If so, it’s time to consider the help of a qualified marketing consultant.

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June 1, 2015

7 Places For Blogger Outreach

Nothing helps to get the word out about your product or service better than business’s new best friend the blog. As a business owner, you want to form partnerships with bloggers with a large following, right? Think again.

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May 18, 2015