Content Development Strategies

“Content is king,” SEOs, copywriters and search engines say. Your great content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers.

But where do you start with your content development campaign? You have to start where it matters; words have meaning and a well done keyword research, goes a long way in helping navigate the content goal.  Taking the time to develop a content strategy, you’re ensuring that your online business, whether small or large is set up for success. Content development strategies can seem daunting, but by breaking down the process into manageable steps, you can create a content strategy that works for your business.

With something so important to your online business success, you want to make sure you’re putting effort into the content development strategies that work. Not sure what those are? Dive in.

WP Shine

WordPress: A Brief How-To

True story – While looking through client folders a few days ago, we came across a brief Wordpress tutorial created for a client. We thought, “Why not share this with our readers?” Sometimes, that’s all it takes to find some content gold – and here it is: a classic case of repurposing content! Of course, the images needed to be updated for the current Wordpress version, but hey… success takes work.

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Hidden Objects

Writing Dynamic Content, Beating Writer’s Block and Analytics Data

Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content! Once you realize what you’re looking at, you’ll find that analytics information can give you excellent ammunition against writer’s block.

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