“Content is king,” SEOs, copywriters and search engines say. Your great content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers.
But where do you start with your content development campaign? You have to start where it matters; words have meaning and a well done keyword research, goes a long way in helping navigate the content goal. Taking the time to develop a content strategy, you’re ensuring that your online business, whether small or large is set up for success. Content development strategies can seem daunting, but by breaking down the process into manageable steps, you can create a content strategy that works for your business.
With something so important to your online business success, you want to make sure you’re putting effort into the content development strategies that work. Not sure what those are? Dive in.
Our Recipe for a Successful Blog. You’ve heard the phrase “Content is king”. It’s been used so much that most people just nod, “Yes, yes, content is king…
Over the past year we’ve heard a lot of phrases like “thin content” and no “added value” and “low quality” content. Google is looking to
Whether you’re new to business blogging or looking for ways to enhance your existing process, this article is designed with marketers, business owners, and content strategists in mind – providing useful insights into creating an effective blog that meets all of your key goals.
Content creation is an integral part of any successful marketing strategy; however, many businesses are committing content mistakes without even realizing it. Writing with a
Any time you sit down to write, you have a set of priorities and steps to go through. You have a campaign, a purpose –
Writing an article is a personal thing. Sometimes, coming to the end of a piece can leave the author feeling like their blood, sweat and
Blogging is fun, but it’s also hard work. A lot of things need to be considered if you want to be successful. For someone who
Evaluating pages with an unbiased eye helps maintain a trustworthy site.
Editors Comment: We have updated this article with new information in orange! Occasionally, we write about the #1 Content Management System (CMS), WordPress. It is,
We recently had the chance to surf the web and gawk at the type of sites out there. To tell you the truth, it reminded
Rarely does a blog post convert someone. However, an accumulation of blog posts becomes a repository of information, which then becomes a trusted resource
Potential clients come to you because they need content. They know they need words, but in the same vague way the average person knows we need air to…
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of
This is a comprehensive approach to online marketing that goes beyond superficial tactics and focuses on connecting with customers by creating compelling and valuable content.
You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links?
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