Email marketing is one of the most important tools in a marketer’s toolbox. It allows you to connect with your customers and subscribers in a way that is personal and direct.
Email marketing also allows you to track your results, so you can see which campaigns are working and which need to be tweaked. And, perhaps most importantly, email marketing is a highly effective way to build loyalty and relationships with your customers.
Email marketing is not without its challenges. One of the biggest challenges is getting people to open your emails. If your click-to-open rate is low, it can be frustrating and discouraging. But there are some things you can do to improve your open rates.