Link building is one of the most effective ways to boost your website’s popularity and push your business forward. However, bear in mind that these strategies change as time passes. Some of the best approaches from three years back don’t have the same impact and effectiveness now. With that in mind, let’s look at some of the link building strategies that work in 2020.
Become a journalist
With the number of informative websites growing at a rapid pace, a website owner needs to own more and more skills. An effective way to build quality links in 2020 is to become a journalist. Interview experts on a specific topic, gather quotes and statistics and use that information.
With this strategy, you are building a name for yourself. A name that speaks confidence, quality, and trustworthiness. Furthermore, this approach will help you to become a better copywriter as well.
As a result, it will be easier to find engagement with content marketers and other bloggers, and even advertise yourself.
Reclaim your links
This is a fantastic link building strategy for anyone who owns a business or a brand. The goal is to do massive research and look for mentions of your company or brand online. If there are no links to it, reach out to the person who mentioned you and ask them to add a link to their comment.
In this way, you get honest reviews that lead back directly to your website.
There is also another similar strategy, where you venture on a hunt for broken links of other companies. Next, you reach out to the website owner, report the broken link, and offer your content to replace it.
This is a fine strategy, but it is not as effective as reclaiming links. If you have to pick between the two, ditch the hunt for broken links and focus on your own brand mentions.
Turn your competitors into partners
Fighting with the competition can be a tedious job. What you should do instead is find a way to benefit from your competitors. The best way is to do a search of your keywords, look for competitor websites, reach out to make a connection with them, and use partnerships to grow your business.
Offer to become a guest blogger, provide quality content, and link your website to it. This is a valid strategy, but it depends on two major factors:
- The quality of your content must be high, providing value to the users;
- The competitor websites must be higher ranked than yours.
This is one of the link building strategies that work in 2020 but is not always easy to pull off. However, if you are patient and persistent, it will eventually pay off.
The role of social media in link building
Social media platforms are by far one of the best ways to grow your business. Since everyone is on social media, you can use this to your benefit. Social media engagement is crucial for brand building since it offers a huge pool of channels to communicate with potential clients.
If you reach out to your most loyal clients and ask them to leave a testimonial or a review on social media and add a link to the website, chances are that they will do it gladly. This will not only add to your link building, but it will also be a good advertisement. Furthermore, it is a fact that social media can start a snowball effect and make something viral overnight, so this is a way to hit the jackpot.
Focus on content quality and relevance
The quality and relevance of the content you provide beat everything else. If you are an expert on a specific topic, try to move in circles of people who find value in your expertise. An expert opinion is always in demand, and that can be your way to successful link building.
Another benefit of moving in smaller communities with a targeted audience is that it gets easier to become known as an expert. You have fewer competitors, and it is easier to build a name for yourself. As that happens, you can slowly look for larger audiences. One thing to have in mind is that the quality of your content should only go up because that’s why you are valuable.
Paid link building
Even though paid link building is not the most favorite option for many people, this is still one of the link building strategies that work in 2020. Google’s Webmaster Guideline does not support this approach, but one thing is a fact – it always gives results.
If you do choose this option, here is something to have in mind:
- This is a bad strategy if all you want is to increase your rankings;
- Paid link building will give good results if your goal is to increase referrals or build authority;
- If you are looking to increase referrals and build authority, only use quality sites for sponsored placements;
- In order to prevent a negative impact on your ranking, always use “no-follow” and “sponsored” attributes in your links.
2020 Link building strategies made easy
While there are many other approaches, you should only stick to link building strategies that work in 2020. First of all, they give the best results. Next, you won’t lose time on solutions that don’t have the same success rate. Finally, you will be able to keep up with the competition and provide quality content to your customers, which will strengthen your business in return. Good luck!
James Marcus is a freelance author and a guest blogger for linkdepartment.com. With a background in marketing and advertising, he likes to share his knowledge and help young professionals develop their careers. In his spare time, James enjoys nature and music, and his favorite reading is fiction and motivational books.