How Does International SEO work?
Marketing your website overseas is different than marketing domestically. All the hard work to improve your domestic site's SEO won't necessarily convert the same with a simple translation of articles. Essentially, international SEO takes you back to the basics in a brand new way.
Back to the Basics
First, review the fundamentals of your website. Determine a domain structure that's right for you and your company. There are two options to choose from:
-ccTLD: Domains with a country specific extension, like .us
-gTLD: General domains, like .com
Differentiating country specific pages on a gTLD can take several forms:
-Subdomains, like us.site.com
-Subdirectories, like site.com/us
-URL variables, such...