International Marketing

You want your international marketing efforts to give the best results for your global business. Learn how to find your voice, community and localized market.

International SEO Guide: Moving products around the globe

The Big Guide on International SEO

In this international SEO guide, I'll cover some of the important sections of global marketing and optimization. You'll find out the types of businesses that international marketing can help, three ways to know if it's not something you need, and a 6-question quiz to find out if you're ready for the big market. I'm excited to share this information with you; international marketing strategies are my favorite! (more…)

International Marketing in hand

Building a Marketing Road Map with International Marketing

The opportunity to expand is a pendulum that swings both ways. On one hand, there is a prospect for a wider customer base. On the other, there is an increased need to connect with them. Simply reaching out is not enough. Here is where the concept of international marketing comes into play.

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GDPR

What is GDPR and Do I Need It?

GDPR became enforceable May 25, 2018, and it's a pretty important regulation. If you're still wondering what it is and if you need to update your site to comply, it's past time to figure it out.

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International SEO

How Does International SEO work?

Marketing your website overseas is different than marketing domestically. All the hard work to improve your domestic site's SEO won't necessarily convert the same with a simple translation of articles. Essentially, international SEO takes you back to the basics in a brand new way. Back to the Basics First, review the fundamentals of your website. Determine a domain structure that's right for you and your company. There are two options to choose from: -ccTLD: Domains with a country specific extension, like .us -gTLD: General domains, like .com Differentiating country specific pages on a gTLD can take several forms: -Subdomains, like us.site.com -Subdirectories, like site.com/us -URL variables, such...

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4 Essentials For International Marketing

Expanding your marketing campaigns internationally can be a great opportunity to grow your audience and brand. Outside your domestic region, however, are also opportunities for obstacles that could be catastrophic. Before taking the leap into international marketing, take into consideration a few essential points to help your campaigns succeed. (more…)

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