More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

appeal to your business customers

How to Appeal to Customers When Running a Business

With more and more businesses rising up through the market, making yours relevant can be a tricky task. But how your business looks shouldn’t be something you just gloss over – you want to be the top pick of your target audience to make sure your business doesn’t fall flat. Not sure how? Read on to find out! (more…)

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Offline and Online Marketing Tools Explained

Marketing tools have almost become synonymous with marketing applications in 2019, while in truth, they are not the definition, but rather a very important part of marketing as a whole. It is important to have a clear understanding about the separate, broad categories in which all marketing tools are divided, since it helps to have a categorical knowledge of the different processes available, while planning a specific marketing campaign. Here is a short guide to help break down the differences. (more…)

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high quality content marketing

Why Your Content Marketing Strategy Sucks!

I know; I know. You are probably muttering to yourself that this statement is insulting, and while it can be taken as such, it genuinely isn't intended that way. Instead, it's meant to get your attention and move you to take different actions than you are taking now. Stop for a minute and consider the content marketing work you are doing currently... In the words of Dr. Phil, "How's that working for ya?" (more…)

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Optimizing for BERT, Google’s Latest Update

The search scape is constantly changing, as you know if you’ve been anywhere near online marketing activities for more than a few months. You’re confident you have done a good job of optimizing and then one day you check your rankings and you’ve dropped 5% visibility for no apparent reason. Or a key page that you’ve worked hard to get build up is suddenly under performing. Eventually you’ll find out that Google has updated yet again and, “there’s nothing you can specifically do to target this update. Just keep putting out good content.” If you were around for Panda, Penguin,...

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6 Ways Customer Feedback Can Improve Content Marketing Strategy

As the world of successful entrepreneurship and business progresses, success becomes much difficult to achieve. People try everything to make their firm, app, or whatsoever product successful. However, not all of them are effective because the majority of them have flaws in their marketing strategy. Even after trying to fix the marketing strategy, still, 50% of them fail. By now, you must be wondering what the reason behind the failure of those firms is. Let me shed some light on the reason behind the downfall, which is neglecting customer feedback. Customer feedback is one of the most essential tools in content...

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