More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

holiday shopper security

E-commerce Security: 8 Tips to Protect Your Holiday Shoppers

The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers' online identity. Not to mention that it can even drain your wallet. Experian’s 2018 survey revealed that 43 percent of customer identity theft during the holidays happened while they were doing their shopping online. Nobody wants to get ripped off, especially during these most festive times of the year. Fortunately, there are ways in which you can...

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7 Ways Influencer Marketing Can Raise Your Digital Profile

Did you know that there are more than three billion people using social media every day? If you want a unique and effective way to tap into the power of social media and raise your digital profile, influencer marketing is one way to go. (more…)

Essential Ways Mobile Apps are Making Small Enterprises Smarter

Every small business owner knows they can't opt for the investment-intensive outdoor ads and traditional marketing campaigns that have always been the strongholds of global corporations and leading brands. Thanks to the ease of reaching out to a broader audience and making quick inroads into the market, small businesses now prefer mobile websites, social media campaigns, and mobile apps. (more…)

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Foolproof SEO Tips for Engineers

The engineering world is known for being competitive. Whether you have many years of experience under your belt or you’ve recently qualified and are about to set up your own company, knowing how to attract customers and clients to your business is crucial. When it comes to hiring your services, their first port of call will be to visit your company website. Once you’ve created your engineering business website, getting your page at the top of search results can be extremely rewarding for your company. However, actually making your mark and being at the top will take hard work and...

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Optimizing Your Website for Mobile Traffic

In case you haven't heard, mobile is the word for the year. Smartphones and tablets are nothing new. But, mobile traffic and usage are expected to increase by seven times their current rate within the next two years. Not only have rates of usage increased, opening up new markets in some of the most remote regions of the world, the ways we use our mobile devices is also evolving. They've reshaped business culture, communications, and how we shop. Many financial transactions begin and end on a mobile device. As of last July, even Google has altered their algorithms to...

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