Online Marketing

/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Overlooked Winning Tactics for Managing PPC Campaigns

It’s a good thing if you’re running, or thinking of running, a Pay-Per-Click campaign. There are a number of benefits whereby PPC can be cost effective, targeted, measurable, fast, and customizable. In fact, many marketers constantly look for ways [...]

By |2019-02-12T07:34:25-07:00March 4th, 2019|Online Marketing, Paid Campaigns|

Ready for the Impossible? How to Corral Google’s Changing Algorithm

Google and other search engines constantly tweak their search algorithms. Trying to figure out what each tweak means can sometimes confuse site owners and marketers. Before you make any drastic website or SEO changes, make sure you have all the facts. If your end goal is to deliver quality content and a top-rated user experience, you’re headed in the right direction no matter what algorithm changes occur.

By |2019-02-12T07:26:31-07:00February 25th, 2019|Online Marketing|

10 Online Video Trends Streaming Across the Digital Marketing Landscape [Infographic]

When it comes to an evolving medium like digital marketing, there are generally two key types of trends that you’re dealing with. The first are those “flash in the pan” trends that seem to go just as quickly as [...]

By |2019-03-24T11:41:58-07:00February 21st, 2019|Online Marketing|

Is Your Internet Marketing Partnership Living up to Expectations?

Whatever the partnership, it’s always important that things are running smoothly and your business gets the results you expect. Look for the following benefits of working with a trusted agency. If anything is missing from the list, or if the agency deviates from an established agreement without discussing it with you, then it may be time to look for a new partnership. A trustworthy agency partnership will offer the following from the beginning of your campaign to the end.

By |2019-02-18T07:40:10-07:00February 18th, 2019|Online Marketing|

The Case Against Website Builders (Why We Build WordPress)

Wix, Weebly, Squarespace, Shopify, Gutensite, iPage – all of these have one major thing in common. They’re website builders, designed to make it easy to “build a website without hiring a developer”. “Build a website in 5 minutes,” one [...]

By |2019-02-10T17:56:19-07:00February 11th, 2019|Online Marketing, SEO|