More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

growth success with 2020 marketing trends

Businesses Shouldn’t Miss This Disruptive Marketing Trend of 2020

When it comes to marketing strategies, many companies wonder how they can improve. Often, they explore other areas they haven't tapped into yet, such as Twitter or video production. But usually, businesses can boost sales in a pretty simple way. If you struggle with this, it's essential to get back to the basics for a moment. Ask yourself this – why else do you market, other than to connect with and draw in an audience? The key to the puzzle here is the consumer. How you create audience-first content is incredibly crucial today. (more…)
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overcoming business issues

How To Use Tech To Overcome Business Problems

There are many smart ways to use technology in a modern-day workplace. One of the best ways to use technology is to overcome common issues that are encountered in the workplace. These issues can slow down the operation, create large problems, and stop you from providing a satisfactory product/service to your customer. There are many different problems a business might encounter. You will often find that there is a type of technology available which will be the perfect solution and help you to stay on course. This can always improve efficiency and keep all parties happy. Communication Issues Every business owner knows...
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multiple languages

6 Tips to Create a Multi-language Site

I can safely say that websites are one of the biggest ways of sharing information and reaching out to people all around the globe. Whether it is for business or entertainment purposes, shopping, traveling, or anything else, websites represent a window into the world.
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Brand Awareness, Isometric Illustration

4 Ways Your Staff Can Help Your Marketing Efforts

Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know the ins and outs of your products and services and are the first point of contact for anyone who wants to know more about what you do. What’s more, they are also familiar with the practices of social media, and most of your employees will have at least one platform they regularly use. Taking advantage of employee advocacy can be beneficial for your company; here are some ways it can boost your marketing efforts: (more…)
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International SEO - reaching around the world

International SEO Beginner Tips: Obstacles, Site Structures and How-To

A few weeks ago, I was honored to be included in a webinar panel about International SEO from Authority Labs. It turned out great, but we barely got started before it was time to finish up. In fact, we left a lot of ground uncovered. In today’s post, with the help of Michael Bonfils, one of the other panelists, I’d like to cover some of the questions we didn’t get to. International SEO: Obstacles, Site Structures and How-To When talking about international SEO, you’re talking about a many-headed hydra. Each location has its own difficulties and considerations. What are those difficulties? What...
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