Direct Mail is Making a Comeback: 10 Statistics That Will Surprise You
Every few years, some marketing analyst or another will try to prove their edginess by pronouncing the death of direct mail marketing. I'm here to make the case for why that's not true, and I'm bringing receipts.
Why You Should be Incorporating Direct Mail Into Your Marketing Strategy
In order for something to come back, it needs to go away. Direct mail never really faded. The effectiveness has simply been overlooked in favor of all the shiny new platforms.
I'm not disparaging digital marketing. After all, it's our bread and butter. However, the more technical our societies become, the less personal interaction and...