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More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Online Reputation Management: When Negative Content Is Found

  I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, "What do you do if negative press appears on Google about you or your company? How do you protect your [...]

By | 2017-08-10T09:07:11+00:00 August 10th, 2017|Branding, Online Marketing, SEO, Social Media|0 Comments

International Branding: 5 Tips to Start Your Multicultural Website Off Right

  Not too long ago - 50 years or so -, you didn't have to worry about a different language. After all, most businesses were lucky to sell outside of their own back yard. Business was primarily a local experience [...]

By | 2017-08-03T12:59:34+00:00 August 7th, 2017|Branding, International Marketing|0 Comments

5 Types Of Social Proof For Gentler Persuasive Marketing

  There are several social proof types that tap into the social nature of your visitors, increasing conversion and trust in your brand. Though this influence has been around for a long time, the social explosion of the internet has revealed [...]

By | 2017-07-31T00:34:09+00:00 July 31st, 2017|Persuasive Marketing, Social Media|0 Comments

Positive vs. Negative Social Proof: How to Get it Right

Using social proof influences the reader's decision to take action. For online businesses, this means improved conversions. Some social proof methods can even widen the reach of your brand, such as with social media. However, doing it the wrong way [...]

By | 2017-07-26T23:16:09+00:00 July 27th, 2017|Persuasive Marketing|0 Comments