More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
A call-to-action is a sentence that clearly instructs the reader to perform a specific task. The same holds true wherever the CTA ends up in content. If your website's call-to-actions are weak and non-compelling, visitors are not going to take action. If your CTA conversion rates are low and your efforts aren't working, you are losing money to competitors. If you are looking to increase conversion rates, the following tips and strategies are for you.