More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

overcoming business issues

How To Use Tech To Overcome Business Problems

There are many smart ways to use technology in a modern-day workplace. One of the best ways to use technology is to overcome common issues that are encountered in the workplace. These issues can slow down the operation, create large problems, and stop you from providing a satisfactory product/service to your customer. There are many different problems a business might encounter. You will often find that there is a type of technology available which will be the perfect solution and help you to stay on course. This can always improve efficiency and keep all parties happy. Communication Issues Every business owner knows...

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social media and email marketing

5 Powerful Ways to Combine Social Media and Email Marketing

Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating your social media and email marketing approaches in order to increase traffic, engagement, and sales. Keep in mind that the best strategies depend on your unique brand and audience—the right tactics for you may not be as effective for another business. Encourage People to Sign up for Your Email Lists via...

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Line of eggs with different facial expressions, representing different marketing styles

Cindy Crawford or Cyndi Lauper: What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they're both smart business women who've created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when it comes to marketing, there is no one-size solution. (more…)

Conversion Rate Optimization Tool

5 Tips for Improving Your Online Marketing

If you aren’t using the online world to optimize your marketing, then you’ll be losing a high amount of new sales and business potential. Good online marketing is fundamental for business success, whether you have a large, established business or a small startup. Online marketing doesn’t have to be stressful as long as you have a good strategy in place and understand what your marketing goals are. (more…)

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stack of direct mail marketing on an old shelf

Direct Mail is Making a Comeback: 10 Statistics That Will Surprise You

Every few years, some marketing analyst or another will try to prove their edginess by pronouncing the death of direct mail marketing. I'm here to make the case for why that's not true, and I'm bringing receipts.  Why You Should be Incorporating Direct Mail Into Your Marketing Strategy In order for something to come back, it needs to go away. Direct mail never really faded. The effectiveness has simply been overlooked in favor of all the shiny new platforms.  I'm not disparaging digital marketing. After all, it's our bread and butter. However, the more technical our societies become, the less personal interaction and...

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