More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Business owner hanging an open sign at a glass door

Preparing to Re-Open After a Nationwide Shutdown

We're definitely living in uncertain times. As we draw close to flattening the curve in our communities, many of us are looking to the future and wondering how to regain momentum as we reopen our businesses. The question is: If they reopen, will people come? (more…)

staircase of coins ending in jar of coins

7 Ways to Generate Passive Income With Your Blog

Passive income is the best kind of income. Just ask anyone on Wall Street. If you own a blog, you know how difficult it is to keep generating quality content week after week. Often, there's little time left to worry about making money in the process. The answer is to add elements to your blogging platform that will allow you to generate income easily without detracting from your content quality or cutting into the time it takes to create great posts.

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Data Analysis: KPIs and ROI in digital marketing

What Are KPI and ROI in Digital Marketing?

In the old days, you would measure the effectiveness of your marketing by how many customers shopped at your store or the success of an ad campaign. If any formal measurements were taken, they would usually be in the form of a survey that asked how you heard about their company or how many unique codes were returned from a coupon campaign. That way, you could determine how many coupons were redeemed and from what areas or which marketing platforms were hitting the target market and by what percent. Nowadays, we have more sophisticated metrics, wider coverage, and many different business...

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digital marketing tactics

4 Tips for Marketing in the Digital Economy

Today's economy is increasingly digital, and you can see that change reflected in marketing tactics. Think back to when companies primarily marketed through catalogs, postcards and letters urging people to avail of free or discounted offers. Now, most of them appeal to people through the internet. The physical ads they do use often have digital aspects, too. For example, a person might aim their smartphone at a particular part of a poster to launch a digital experience. The rise of the digital economy means marketers have to adjust their efforts. What worked well 10 years ago may be irrelevant now. Here...

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Fine Tuning Your Conversion Points

Fine-Tuning Your Conversion Points: Strengthening Your Call to Actions

You have great content with solid SEO and a nice hook to get eyes on your page, but that's not translating to conversions. What gives? Before you scratch your head and go back to the drawing board - or give up completely - take a critical look at your conversion points and how clear your intentions really are at each. One of the most common culprits is sometimes the smallest: your Call to Action (CTA). (more…)

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