More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
The right content marketing metrics are often hard to find, and that may be because content marketing itself has become oversimplified. As you read article after article, you might get the idea that the purpose of creating content is simply to have more content. However, if you own a business, content creation for the sake of having content is a fool’s errand. […]
In 2014, the Internet reached over 1 billion websites. One billion – can you believe it? I guess I’ve been in marketing too long; instead of just being in awe at the sheer amount of information (or misinformation), I just think, “Man, that’s a lot of competition!” […]
Titles are big in the marketing world; we internet marketers, at least, love to name things – and the more distinguished sounding or “out there” the name is, the better. For the past seven years, that name has been (drumroll, please) Growth Hacking. I’ll be honest. At first, I was just like the rest of the industry. When Sean Ellis coined the term back in 2010 I thought, “Oooh, growth hacking! How avant-garde!” I mean, it sounded down-right snazzy. Of course, I promptly shuffled it to the back of my mind and went on with business as usual. […]
Level343 was built on strong copywriting and marketing skills. As the Internet grew, we expanded our service offerings to include search engine optimization – among other things. Now, after actively doing SEO for more than 10 years and working online for 23 years, it’s time to wave the white flag of surrender. It’s time to admit that you can’t depend on SEO. Here are a few reasons: […]