Online Marketing

/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Building Marketing Campaigns with Buyer Personas

Last week we started a three part series on buyer personas. We talked about one of the biggest mistakes marketers make in buyer persona marketing, and how it important it was to target more than a generic individual. We also covered [...]

Developing a Rich Buyer Persona Portfolio

Buyer personas allow a rich, in depth marketing plan. They look beyond the immediate sale to creating life-long customers and/or advocates. -And while you don’t want too many personas, you don’t want too few, either. Having a strong personal portfolio [...]

By | January 26th, 2017|Content Development, Online Marketing|0 Comments

Are You Making this Big Mistake in Buyer Persona Marketing?

You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]

By | January 23rd, 2017|Branding, Content Development, Online Marketing|0 Comments

Top 5 Marketing Ideas For The Win

  When you're ready to take your business to the next level, it's critical to learn how to market your products and services effectively. Without that knowledge, any leads you attract are flukes. -And converting them into paying customers? Forget [...]

By | January 12th, 2017|Online Marketing|0 Comments

How to Influence Consumer Behavior With Your Content

  Influencers, it’s time to come out of hiding. You know who you are. You work day in and day out, trying to get the most from your marketing efforts. Of course, your efforts don’t always provide the high returns [...]

By | January 5th, 2017|Content Development, Online Marketing|0 Comments