Online Marketing

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More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

How the 4 P’s of Marketing Translate to Today’s Online Business

  The 4Ps of marketing (product, place, promotion and price) have long been a standard of how marketers approach their craft. In fact, they're still in use today. However, marketing, like everything else in the world, evolves, and those doing the marketing [...]

By | 2017-09-20T06:33:22+00:00 September 25th, 2017|Online Marketing|

How To Avoid These 7 Costly Marketing Mistakes

Anyone ‘s marketing campaign can fail if certain rules aren’t followed. It’s just the nature of the business. Having failed, the best thing a marketer can do in planning the next campaign is to have a solid understanding of why [...]

By | 2017-09-20T06:35:56+00:00 September 18th, 2017|Online Marketing|

What Belongs on Your Home Page? Or Doesn’t?

  Your homepage is one of the most important elements of your website. However, what ends up on a webpage varies from company to company or from person to person. As such, there are a number of elements that every [...]

By | 2017-09-14T07:07:17+00:00 September 14th, 2017|Content Development, Online Marketing|

Introducing the Marketing Triad: Optimization, Social and Blogging

  Organic search marketing still rocks, and there’s a reason why. While paid search ads have merit in some capacities, they work best for conversions and not overall traffic delivery. Paid referral sources provide results and bring in traffic as [...]

By | 2017-09-20T06:41:38+00:00 September 11th, 2017|Online Marketing, SEO, Social Media|