In recent years, a surge in the use of artificial intelligence (AI) systems to handle everyday tasks has drastically changed life as we know it. Some experts have compared this moment in history and the resulting upheaval to the rise of the printing press and computers.
As a business leader, you can’t ignore the growing role of AI tools in content creation, optimization, analysis, and strategizing. Yet, the creation of high-quality content requires a careful balance between brevity and substance. AI-powered tools don’t have to replace human writers. Instead, they can help you and your content team improve efficiency.
Read on to learn more about how content writing agencies and marketers can help you use AI to write smarter instead of longer.
Table of contents
The Role of AI in Content Strategy
Artificial intelligence systems currently can’t write at the same level of accuracy, feelings and nuance as a human. That said, you can use AI in a wide range of applications that positively impact content creation and optimization.
Some AI writing systems outline or draft all types of written content, including blog posts, sales funnel emails and web pages. As a content creator, you’re always balancing creativity, deadlines, and the need to stand out in a crowded digital space. AI tools streamline your processes without compromising quality.
You can use the tools to go well beyond basic editing tools:
- correct grammar
- check spelling
- check for tone consistency
- update phrasing and wording for clarity
- and more
AI does a lot more than “write” content (check out the ways AI SEO tools are influencing the SEO industry). For example, some AI tools focus on foreign writing styles and languages. This allows you to reach markets that are usually reserved for larger companies. And, you can enhance every related task.
SEO with AI Tools
How can AI assist with search engine optimization? In several key ways:
Keyword Research with AI
AI tools are excellent at keyword research. They use natural language processing to recognize related meanings and patterns beyond exact matches. This semantic search capability helps you optimize your content for relevance, as well as word matching. By targeting search queries, it becomes easier to craft content that ranks high (or at least better) on search engine results pages (SERPs).
Optimizing Content Readability
These tools can also enhance readability by suggesting bullet points, shorter paragraphs, and simpler sentence structures. This not only appeals to search algorithms but also creates content that’s easy for audiences to consume.
Personalization and User Intent
Some AI systems analyze user behavior to understand preferences and intent. This ability allows them to create targeted, personalized market strategies and content. Answering questions or addressing the need for specific products or services are examples of this. For instance, targeting “comfortable running shoes” instead of a generic term like “shoes” increases the likelihood of reaching the right audience.
Improving Conversion Rates
When content speaks directly to user intent, it leads to better user experiences and higher conversion rates. Because it’s tightly targeted, visitors have a better user experience. It’s a win-win; both the consumer and the digital marketer walk away happy.
Enhancing Content Quality with AI
Let’s address the elephant in the room. Can you use AI writing tools for content and still get quality?
We wrote about humanizing AI-optimized content awhile back. Anyone can create content, and there’s no doubt AI speeds up many related tasks. However, businesses turn to expert agencies like ours for the same reason they should continue to – because high-quality, converting content takes depth and resonance, and drives results. We use AI tools strategically, combining their efficiency with our deep understanding of audience needs and SEO to deliver tailored, high-performing content.
As a Research Tool
AI can be used as a research tool to help you make sure your existing content maintains both depth and engagement. For example, content generation tools can provide you with up-to-date, relevant information from industry sources across the internet that you might not have otherwise considered for your content (caveat at the end of the post).
To Optimize Older Content
A lot of businesses have substandard online content written that doesn’t take into account the way users search now. It also doesn’t address how much search engine standards have changed.
Some examples of older content include pieces containing outdated information or a wall of text without enough relevant images or white space. By allowing AI to review old content and offer recommendations to make each piece more relevant and engaging, you can improve the performance of the page.
Strategic Applications of AI in Writing
AI integration with processes you currently use can help you develop cohesive and effective plans for your content strategy. Consider the following strategic applications of AI that bring powerful, but sometimes complex, tools into your workflow:
Use AI for Multilingual Content Creation
Expand your reach by generating content in multiple languages without hiring multiple translators. AI tools like DeepL or Google Translate can produce highly accurate drafts that your team can refine.
Detect Emerging Trends for Proactive Strategies
AI tools can monitor industry chatter and consumer behavior to identify upcoming trends. By understanding what’s gaining traction, you can craft content that positions your brand as a leader in the space.
Conduct Sentiment Analysis for Tone Refinement
AI can analyze user feedback or social media conversations to identify how your audience feels about your brand. This allows you to adjust your tone, whether it’s to be more empathetic, enthusiastic, or authoritative.
Automate Basic and Time-Consuming Processes
AI systems can automate repetitive tasks like content tagging, metadata generation, or creating bulk content templates for campaigns. By setting prompts for type, length, voice, and tone, you can save valuable time.
Customize Content to Specific People
You can improve customer engagement and satisfaction by using AI tools to review and sort data about specific customers. Using behavior tracking and trend prediction, you then craft personalized content and targeted, audience-specific campaigns.
Engage Audiences Better on Social Media
AI tools can detect trending topics in real time, optimize post timings, and even suggest the best hashtags to maximize engagement. These tools can also craft compelling social media captions based on past campaign success metrics.
Seek Creative Inspiration for Upcoming Projects
Anyone who creates new content can hit writer’s block at any moment or struggle with a topic. Text-generation AI tools can:
- provide you with ideas or an outline
- review a draft and offer refinements
- write an inspirational article
- improve upon a marketing campaign or project strategy.
These extremely helpful solutions can make it easier for you to focus and create your best work.
Challenges and Best Practices: The Caveat
Advanced AI systems still have many limitations. You have to balance AI-generated content and actions with a human touch.
Large Language Models (LLM) like ChatGPT, Microsoft’s Copilot, Google Gemini, and Anthropic Claude, can still “lie” to you, or “hallucinate” facts. They’re trained on a large amount of text from all over, some of which are inaccurate. Their priority is to generate a response that is understandable and grammatically correct.
Additionally, some models don’t have up-to-date data or experience errors from prompts written in specific ways, Some may reveal private or proprietary information. Factual accuracy is a straggler in the back row of all this. (Interesting study and analysis on this if you like to read: LLMs will lie forever)
Why Does This Matter?
One large reason would be if you have a Your Money or Your Life business. YMYL businesses are those that can either help or hurt your finances, living situation, or even your life. Several types of content fall under this designation: healthcare information, financial advice, insurance policies, weight loss programs, and legal services are just a few examples.
Content in YMYL industries requires high levels of expertise, authority, and trustworthiness (E-A-T) to rank well on search engines. These industries demand meticulous fact-checking and authoritative sources to avoid inaccuracies that could harm users. Trusting your content creation process to AI alone can be detrimental to your business. If you choose to use AI writing software of some kind, whether an LLM like ChatGPT or a content generation tool like JasperAI or Rytr, do so with caution.
You need human editors, writers and other content creators to catch those mistakes, remove private details, and deliver accurate and reliable results. You also need them to make certain that AI-produced content matches the voice and message of the business and the related content strategy.
Conclusion
As AI continues to shape the landscape of content creation, one thing is clear: its potential to revolutionize workflows and enhance productivity is immense. Yet, this transformation is not without challenges. To maximize the benefits of AI, marketers must embrace a collaborative approach—leveraging the speed and efficiency of AI tools while anchoring them with human creativity, strategic insight, and oversight. By doing so, you can craft a content strategy that is not only efficient but also engaging and impactful.
As you can see, AI-powered tools do enable you to write smarter instead of longer. AI provides efficient, impactful content creation by automating and streamlining many aspects of the process that are unnecessarily repetitive and waste time and money. It also brings you critical insights that can help you craft content that resonates with audiences.
Do you need help building out or double-checking your AI-based content strategy? Are you concerned your AI-written or -optimized content may not be up to par? Level343 has your back. With over four decades of marketing expertise, we know what kind of content it takes to get results. Let us help you reach your business goals. Contact us today.
