What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
How Web Design Affects SEO
In the world of search engine optimization, having a proper web design plays a crucial rule. The factors that determine your website’s ranking change all the time; in the past couple of years, original content and the quality of the user experience have become crucial ranking factors. That’s why you need to have web design and SEO in mind when you make design decisions related to your website. Today, we’re going to share a couple of design guidelines that not only make for a satisfactory user experience but for high SEO metrics as well. (more…)
7 Tips for Local SEO for Your Business 2020
Nowadays, SEO plays a significant role in improving brand awareness and traffic to your website. Almost all small businesses are moving to the digital platform, but they often don't know about local SEO ranking factors. Local SEO is a little bit different than international SEO. However, the truth is that you can easily rank a business website in local search results if you do it in the right way. In this blog, I am going to guide you about the seven main pillars of local SEO. (more…)
What Are KPI and ROI in Digital Marketing?
In the old days, you would measure the effectiveness of your marketing by how many customers shopped at your store or the success of an ad campaign. If any formal measurements were taken, they would usually be in the form of a survey that asked how you heard about their company or how many unique codes were returned from a coupon campaign. That way, you could determine how many coupons were redeemed and from what areas or which marketing platforms were hitting the target market and by what percent. Nowadays, we have more sophisticated metrics, wider coverage, and many different business...