What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

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Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

How a Comprehensive SEO Campaign Raised Conversions 41%

At Level343, we know that the key to truly marketing a website online is more than just optimization. We've spoken about it time and again, and will continue to "ring the bell," but I'll say it again. It's not just where you put your efforts; how and how well you link them together make just as much of a difference the the welfare of your site. Do you blog? Then blog well, and in the right places. Do you have a social media campaign? Connect that social media campaign with your blogging efforts. Do you offer a newspaper, or white papers, or...

How to Use the Facebook Pixel Event Setup Tool

If you're serious about optimization and tracking, then you need Facebook Pixel installed on your site. But sometimes, setting the events pixel can be daunting, especially if you don't like technical stuff or you don't have the people and resources to do the basic code. Luckily, there's the Facebook pixel event set-up tool. While you still need to add the base pixel code on your site, the event set-up tool is a codeless, streamlined method to incorporate pixel events. In this post, we'll show you everything you need to know on how to use the Facebook pixel event set-up tool. Install the Pixel...

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Your Website Isn’t a Fish and More Truths You Should Know

I recently inherited an aquarium with fish already established and thought, “Hey, this will be fun!” As a first-time tank owner, I didn’t realize how hard fish keeping actually is. After visiting fish forum after fish forum, I realized I’m not the only one who thought you just put fish in a jar of water and fed them every once in a while. Now I find myself feverishly testing the waters for bad minerals and compounds, tweaking the tank setup, doing water changes all the time and, in short, putting way too much time into a bunch of creatures...

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Organic SEO: Is Your Website Dying Or Thriving?

In the U.S., we still have about a month of Spring left to go. Everything is green and growing.  If you've had a website for more than a year and you've been actively working on it, you know websites are a living thing. They grow, much like a living plant. I'm going to use a lot of planty-type terms in this post - just think "Spring" and go with it. (more…)