What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy
If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)
How a Comprehensive SEO Campaign Raised Conversions 41%
At Level343, we know that the key to truly marketing a website online is more than just optimization. We've spoken about it time and again, and will continue to "ring the bell," but I'll say it again. It's not just where you put your efforts; how and how well you link them together make just as much of a difference the the welfare of your site. Do you blog? Then blog well, and in the right places. Do you have a social media campaign? Connect that social media campaign with your blogging efforts. Do you offer a newspaper, or white papers, or...
How to Use the Facebook Pixel Event Setup Tool
If you're serious about optimization and tracking, then you need Facebook Pixel installed on your site. But sometimes, setting the events pixel can be daunting, especially if you don't like technical stuff or you don't have the people and resources to do the basic code. Luckily, there's the Facebook pixel event set-up tool. While you still need to add the base pixel code on your site, the event set-up tool is a codeless, streamlined method to incorporate pixel events. In this post, we'll show you everything you need to know on how to use the Facebook pixel event set-up tool. Install the Pixel...