SEO

/SEO

What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

Revisiting AIDA Strategies: Bridging the Gap Between Awareness and Action

AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect [...]

By |2019-04-08T07:05:08-07:00April 8th, 2019|Branding, Online Marketing, SEO, Social Media|

Pay Close Attention to What Your Optimization Company Promises—or Doesn’t!

With respect to anything in the world, you have to be cautious of what others promise. There are a lot of businesses that can share SEO horror stories, just as there are those that can share success stories of [...]

By |2019-03-25T22:50:45-07:00April 1st, 2019|SEO|

The Case Against Website Builders (Why We Build WordPress)

Wix, Weebly, Squarespace, Shopify, Gutensite, iPage – all of these have one major thing in common. They’re website builders, designed to make it easy to “build a website without hiring a developer”. “Build a website in 5 minutes,” one [...]

By |2019-02-10T17:56:19-07:00February 11th, 2019|Online Marketing, SEO|

How to Avoid a Website Audit Scam

Scammers come in all shapes, sizes, backgrounds, and professions. One of the best ways to protect your website project while hiring a professional digital marketing team is to know what to expect from them up front. A website audit should give your business a deeper understanding of why conversion and sales are up or down.

By |2019-01-12T11:22:53-07:00January 7th, 2019|Online Marketing, SEO|