What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

content marketing written on screen

6 Tips To Boost Your SEO With Video Content

The almost hegemonic presence of video content at the moment has already compelled 87% of businesses to adopt this marketing method. To boot, 91% of businesses feel using video content will improve their ROI. But, is video important for SEO? Yes, SEOs know they have the perfect tool in their hands. A tool that can among other things improve the ranking as well. Before you start making videos, here are a few tips to improve your rankings with video content. And before we get started, if you want to absolutely nail this down, make sure to check out what’s trending in 2020...

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A notebook containing drawings of web design plans, representing ways web design affects SEO.

How Web Design Affects SEO

In the world of search engine optimization, having a proper web design plays a crucial rule. The factors that determine your website’s ranking change all the time; in the past couple of years, original content and the quality of the user experience have become crucial ranking factors. That’s why you need to have web design and SEO in mind when you make design decisions related to your website. Today, we’re going to share a couple of design guidelines that not only make for a satisfactory user experience but for high SEO metrics as well. (more…)

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Local SEO: 7 Ways to Grow Your Business

7 Tips for Local SEO for Your Business 2020

Nowadays, SEO plays a significant role in improving brand awareness and traffic to your website. Almost all small businesses are moving to the digital platform, but they often don't know about local SEO ranking factors. Local SEO is a little bit different than international SEO. However, the truth is that you can easily rank a business website in local search results if you do it in the right way. In this blog, I am going to guide you about the seven main pillars of local SEO. (more…)

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Data Analysis: KPIs and ROI in digital marketing

What Are KPI and ROI in Digital Marketing?

In the old days, you would measure the effectiveness of your marketing by how many customers shopped at your store or the success of an ad campaign. If any formal measurements were taken, they would usually be in the form of a survey that asked how you heard about their company or how many unique codes were returned from a coupon campaign. That way, you could determine how many coupons were redeemed and from what areas or which marketing platforms were hitting the target market and by what percent. Nowadays, we have more sophisticated metrics, wider coverage, and many different business...

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common local seo mistakes

Common Local SEO Mistakes in your Web Pages and How to Correct Them

Photo by Henry Perks on Unsplash Local search engine optimization is vital for content marketing; it is a powerful tool used to bring traffic to your enterprise's outlet and direct them towards your sales funnel. Through local SEO, many customers search for local products on mobile devices; that is why any business must invest in efficient campaigns. However, there are various mistakes that business owners make while attempting to adjust local browser optimization, but that doesn't mean we can't figure it out. Here are several common local SEO mistakes that you probably need to correct. (more…)

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