What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
Embroiled in the world of search marketing, we often have the idea that everyone knows about SEO and the benefits it can bring to the table. However, there's an entire sector of the economy that may not know about it [...]
There are plenty of reasons why businesses and individuals spend big bucks on Google AdWords. But should you rely totally on AdWords and abandon SEO? Read on, and decide for yourself.
Who are your online competitors? Do you know? Are your sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. The problem is the “online” factor. With physical businesses it’s clear cut. If you sell medical supplies, other companies that sell them are your competitors. It’s not so clear-cut with Internet marketing.
SEO – it seems like it’d be easy, right? Add a little keyword here, some alt text there, some quality content over here, and voila! Optimized, ranking websites. It hardly ever works out like that, though, and people tend [...]
There are several key components that help create a successful website. Everyone is familiar with the basics: clean and simple navigation, readily available contact information, responsive design, and relevant content, site speed. However, one of the biggest things that many site owners overlook is the optimization of their images.
