Whether you are new to the world of business or simply want to create more publicity and sales for your business, social media networks are the perfect place to help you out. But there are certain strategies required to make sure that you don’t only end up making a page or business space, but also receive the kind of attention you desire. Here are 5 ways to promote your business on social media networks.
1. Infographics, Videos and Pictures are Easy to Understand
Social media networks is simply not the place where you need to write one boring paragraph after another to capture the attention of your prospects or clients. Nobody has the time or the inclination to spend so much time going through your words. Load up your social networks with interesting and colorful, high quality infographics, pictures and videos.
2. Interview the Leaders in Your Field
You will be surprised by the number of people who are willing to talk to you and give you their expert opinion, and this is the best opportunity for you to interview them in order to boast your product or services. All you will need to do is get in touch with those experts through email, ask them the right questions that would not only validate your products/services, but would also suggest how yours are the best ones in the market, and then publish this on your social networks.
3. Giveaways for Community Growth
Everyone is after free stuff, be it the product or service you have, or a cup, t-shirt, pen, or even a notepad with your brand name on it. So make a habit of giving away something each month and you will notice an increase in the number of people who follow you.
4. No One Says You are Good, Better than a Customer
Hence the reason why testimonials and client reviews were invented in the first place. If you keep on harping about how great your product is, how your services are unrivaled and how the clients will never be able to come across better businesspeople then you, trust us, people are going to ignore you. They will think of you as narcissistic and arrogant and would never trust you. And this is something you must avoid at all costs.
A better way to not seem obnoxious and gain the trust of the crowds is to get customer endorsement. Simply ask your clients to leave a review about the product or services they used and what they thought about your customer service. It would be even greater if they attach a picture so that people know they can rely on the reviews.
5. Contests Retain the Interest Level of Followers
Who does not like to participate in something exciting? This is exactly what a contest creates; an air of excitement and thrill. And the thought of winning something only increases the anticipation. You can start advertising the upcoming contest a week in advance and then give out prizes for the three best winners. The contest could be about your product or services, like naming of a new launch or something similar.
Any examples of some solid infographic tools? I’ve used relied mostly on themeforest infographic templates but I know there are some other tools that marketers are having success with.
Hey Alexis, Buffer did a great review on 14 Great Tools to Create Engaging Infographics and Images for your Social Media Posts Hope that helps. Let me know! 🙂
I love pictures in a content. Pictures are a way to make content attractive. And through social networks we will get regular visitors. if some one likes our post, then the same person will surely read our article when we post something new. I guess nowadays social marketing is a must.
You have done a good job on your article about these 5 Ways to Promote Your Business on Social Networks. I enjoyed reading and I learned from it. It’s such a great post.