Sometimes we forget that not everyone is buried in online marketing like we are. In fact, most people aren't… it boggles the mind. Did you know most people aren't professional SEOs? Makes sense; if they were, we wouldn't have jobs, but it's that whole "circle of I" syndrome we keep talking about.
I was driving into New Orleans the other day, thinking about brands. How can a small business compete with the bigger brands? You're probably thinking your brand sucks or is awesome... Traffic was steady as I watched various billboards pass me by driving down I10 to a meeting. That's when it hit me, what if your brand is nowhere close to what you want?