Search Optimization 101: Is Your Website Stuck In The Past?
Search optimization, website optimization, SEO, whatever you call it, there remain quite a few misconceptions about what's involved in optimizing your site. First, and biggest of all in my mind, is the thinking that search optimization is a matter of the right keywords, and just the right keywords. The second is thinking that an optimized site will stay an optimized site. As if it doesn't grow and change through the years. (more…)