Website Optimization

holiday shopper security

E-commerce Security: 8 Tips to Protect Your Holiday Shoppers

The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers' online identity. Not to mention that it can even drain your wallet. Experian’s 2018 survey revealed that 43 percent of customer identity theft during the holidays happened while they were doing their shopping online. Nobody wants to get ripped off, especially during these most festive times of the year. Fortunately, there are ways in which you can...

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Young Man Outdoors Browsing Smartphone

Optimizing Your Website for Mobile Traffic

In case you haven't heard, mobile is the word for the year. Smartphones and tablets are nothing new. But, mobile traffic and usage are expected to increase by seven times their current rate within the next two years. Not only have rates of usage increased, opening up new markets in some of the most remote regions of the world, the ways we use our mobile devices is also evolving. They've reshaped business culture, communications, and how we shop. Many financial transactions begin and end on a mobile device. As of last July, even Google has altered their algorithms to...

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Voice Search

3 Steps to Make Your Website More Effective in 2020

Your company’s website has the potential to be your most important marketing tool; however, it can also be your biggest downfall as a business. Having an ineffective, boring, outdated, and not user-friendly website is the quickest way to lose potential customers. In today’s society people want access to everything 24/7, and your website has the opportunity to give this service to them, but if your pages load too slowly or if your external links go through to useless and irrelevant content, then you can say goodbye to sales. However, if you are willing to invest in your website and more importantly, are willing to invest your time and...

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a graph illustration

Ways to Make Your Website More Interactive

When it comes to marketing your business, there is nothing more important than a stable online presentation. However, having a website that promotes your services and explains your company's core values won't make the cut. Not anymore. It might have been enough some time ago, however, things have changed. No matter the industry, the market is quite competitive, and more than it seems. That is why you need to think about ways to make your website more interactive. Why? Well, getting your potential customers on your website is good and can serve a purpose, but if people don't understand...

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creative website usability

Stop User Paralysis! – 7 Timely Tips for Enhanced Website Usability

The website is at the very core of any worthwhile online marketing effort. Better website usability must take into account an acute understanding of problems different users may have to solve. The website is a powerful took that can sell 24/7. Or it can block sales 24/7. Digital trends and practices are constantly changing. If your website is old and you feel it is time for an update, there are some basic things you can do to improve its operation that will not cost you an arm and a leg. Here are seven tips that can help your website to...

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