Ingredients of a Great Landing Page
Landing pages are basically one-page forms that are designed to capture the recipient's attention and tell them about a product or service. They can act as stand-alone order forms, the second step in an email marketing campaign, or a teaser to get more eyes on your web pages.
Your landing page is the first phase of website optimization. A page that's informative, well-constructed, and engaging draws traffic and introduces your brand or a new product to your audience.