Website Optimization

creative website usability

Stop User Paralysis! – 7 Timely Tips for Enhanced Website Usability

The website is at the very core of any worthwhile online marketing effort. Better website usability must take into account an acute understanding of problems different users may have to solve. The website is a powerful took that can sell 24/7. Or it can block sales 24/7. Digital trends and practices are constantly changing. If your website is old and you feel it is time for an update, there are some basic things you can do to improve its operation that will not cost you an arm and a leg. Here are seven tips that can help your website to...

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Search Optimization 101: Is Your Website Stuck In The Past?

Search optimization, website optimization, SEO, whatever you call it, there remain quite a few misconceptions about what's involved in optimizing your site. First, and biggest of all in my mind, is the thinking that search optimization is a matter of the right keywords, and just the right keywords. The second is thinking that an optimized site will stay an optimized site. As if it doesn't grow and change through the years. (more…)

A hand touching a WordPress logo against a white background, representing common WordPress problems.

Common WordPress Problems and Their Solutions

If we’re being realistic, we’d have to conclude that WordPress is one of the handiest online tools for content management. In the past decade and a half, WP has allowed countless individuals to jumpstart their online careers easier than they could ever hope for. However, obviously - no online platform is perfect. And keeping that in mind, we should remember that WordPress has its share of issues. However, most of these aren’t problems that you can’t fix on your own. Which is why we’ve decided to address some of the most common WordPress problems right here; while also giving...

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Pay Close Attention to What Your Optimization Company Promises—or Doesn’t!

With respect to anything in the world, you have to be cautious of what others promise. There are a lot of businesses that can share SEO horror stories, just as there are those that can share success stories of how their business rose in search rankings. This isn’t an exposé about bad SEO agencies, nor is it meant to shame anyone. (more…)

How to Avoid a Website Audit Scam

How to Avoid a Website Audit Scam

Scammers come in all shapes, sizes, backgrounds, and professions. One of the best ways to protect your website project while hiring a professional digital marketing team is to know what to expect from them up front. A website audit should give your business a deeper understanding of why conversion and sales are up or down.

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