Website Optimization

Line of eggs with different facial expressions, representing different marketing styles

Cindy Crawford or Cyndi Lauper: What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they're both smart business women who've created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when it comes to marketing, there is no one-size solution. (more…)

Social Media Marketing Strategy: A Sweet Recipe For Success

Go out on the street, and you’ll not find people. You’ll find a neck-down generation where everyone is busy on their phones. People on the road are more like zombies. They are not at all aware of their surroundings. Everyone is busy with something. Whether it is Snapchat or live streaming, everyone is doing something on social media. The time is now. To grab the attention of those social media-obsessed zombies who are playing games, buying stuff, writing reviews, and watching Netflix on their mobile phones. As a business owner, it is your responsibility to maximize your sales and engage as many...

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holiday shopper security

E-commerce Security: 8 Tips to Protect Your Holiday Shoppers

The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers' online identity. Not to mention that it can even drain your wallet. Experian’s 2018 survey revealed that 43 percent of customer identity theft during the holidays happened while they were doing their shopping online. Nobody wants to get ripped off, especially during these most festive times of the year. Fortunately, there are ways in which you can...

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Young Man Outdoors Browsing Smartphone

Optimizing Your Website for Mobile Traffic

In case you haven't heard, mobile is the word for the year. Smartphones and tablets are nothing new. But, mobile traffic and usage are expected to increase by seven times their current rate within the next two years. Not only have rates of usage increased, opening up new markets in some of the most remote regions of the world, the ways we use our mobile devices is also evolving. They've reshaped business culture, communications, and how we shop. Many financial transactions begin and end on a mobile device. As of last July, even Google has altered their algorithms to...

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Voice Search

3 Steps to Make Your Website More Effective in 2020

Your company’s website has the potential to be your most important marketing tool; however, it can also be your biggest downfall as a business. Having an ineffective, boring, outdated, and not user-friendly website is the quickest way to lose potential customers. In today’s society people want access to everything 24/7, and your website has the opportunity to give this service to them, but if your pages load too slowly or if your external links go through to useless and irrelevant content, then you can say goodbye to sales. However, if you are willing to invest in your website and more importantly, are willing to invest your time and...

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