Introducing Level343′s 2012 Top Women of SEO

by on January 2, 2012

It started two years ago, back in 2010, with the idea of honoring the women in SEO. Top SEO Women of 2010 was our way of supporting the ten women listed, such as Donna Fontenot, Dana Lookadoo, Debra Mastaler,  and Ann Smarty. They’re women we know, interact with and are friends with. Gabriella left a closer, saying that she might add to the list later. – And then something happened…

Top SEO Women took off, and turned into something more than a list of great women. Top SEO Women of 2011 received even better reception, and listed women like Lyena Solomon, Melissa Fach, and Debra Mastaler. We went a step further, developing a logo for our new project.  –Yet, in the comments, people were mentioning how their choices would have been this person, or those people. Some, we’d never even heard of.

An idea began to form – why not use Top SEO Women to bring other SEO women to light? Debra Mastaler, for example, is very well known, as are the other women listed above. What about the others? Although SEO is (or seems to be) a male dominated industry, that doesn’t necessarily mean the only female optimizers are the ones we know about, does it?

For 2012, we opened up Top SEO Women to nominations. Readers obliged, to the point that we had to stop at thirty nominations. Over 1400 responded during the polling period – from where this all started, as a short list of women we knew, that’s a fantastic jump. We’re extremely pleased that it’s done so well, and appreciate the responses, nominations, comments and votes from everyone involved.

2012’s Top Women in SEO

SEO has evolved since its inception, and that truth is pointed out by the list of women in SEO who were nominated for this year’s awards. Included in the list were link builders, copywriters, bloggers and more – all who contribute to the industry in some way. All of the nominees are excellent at what they do, and we’re honored to have been able to include them in the nomination list.

With all that said, here are the top women in SEO for 2012, as voted by the public at large:

Heather Lloyd-Martin, Third place winner

Prizes: 3 month membership with the SEO Training Dojo, $50 Amazon gift card

For someone who “fell” into copywriting, Heather Lloyd-Martin has come a long way. She started as an advertising sales manager, occasionally writing copy for clients. Although sales was in her blood (her family also had a sales background), writing copy was an aside.

By 1997, Heather’s copywriting skills had greatly improved, and she started writing for websites as a freelancer. That was the end of the story – or it would have been, if she hadn’t been on the Women Talk Business discussion list. Jill Whalen contacted her to discuss integrating keywords into website copy, and SEO copywriting was born.

A first gen search marketer, Heather is a 20+ year marketing veteran. She’s the CEO of SuccessWorks, and trains corporate in-house SEO copywriters. She’s a board member of American Writers and Artists Inc. Online and on the advisory board for Search Engine Marketing Association of Portland (SEMpdx), as well as a frequent speaker for SMX (Search Marketing Expo) and other notable search conferences. She also developed the first SEO copywriting certification program, and has become one of the most well known SEO copywriters in the industry.

Follow Heather for great insights into creating strong copy:

Mariachiara Marsella, Second Place Winner

Prizes: 6 month membership with the SEO Training Dojo, $75 Amazon gift card

For the past 9 years, Mariachiara Marsella has immersed herself in all things web marketing, having been a copywriter, analyst and now a full time SEO.

She began as a local newspaper editor in 1999, but after winning a short story writing competition in 2002, turned toward writing full time. By 2003, she found herself writing web content, and becoming more intrigued by optimization and search.

Since then, Mariachiara hasn’t looked back. She dived into web marketing, gaining as much information as she could. Intelligent and a quick learner, she went from writing web content to becoming a web analyzer, to a web marketing manager in four years.

In 2007, Mariachiara started working for Fullsix, in Milan, as an SEO specialist. Two years later, she was teaching SEO and web marketing at Delta Comunicazione in Rome. Since 2010, she’s been the online marketing manager for PMI Servizi, creating SEO/SEM strategies, coordinating teams of web programmers, developers and designers, and, in general, doing what all good SEOs do – taking her clients to the top.

Follow Mariachiara for great insights on the Italian digital market:

Eren McKay, First Place Winner

Prizes: 12 month membership with the SEO Training Dojo, $100 Amazon Gift Card

Eren Mckay started college for physical therapy but decided that it got in the way of taking care of her 3 children. So she put that on hold for a while. When her kids started growing up, her attention turned towards creating an online business.

She didn’t want to be trapped in a 9 to 5 job and realized that the way to earn the freedom that she desired for herself and her family was to learn SEO. She spent countless hours studying, researching, testing and implementing SEO tactics in order to find out what truly worked and would continue to get results in the future.

Knowing how to rank pages and multiply those efforts through outsourcing and systems would enable her to create a passive income business model. This would eventually give her more time and freedom to focus on what really matters: her friends and family.

She currently has a personal blog called Embracing Home, where she sometimes writes when she finds the time to do so. However her main focus is on creating profitable niche sites.

Follow Eren McKay for great insights into the world of online marketing:

Honorable Mentions

We can’t leave out the rest of the top ten; it takes a lot of work to be in SEO, and these women should definitely be recognized for their work:

Our thanks to the SEO Training Dojo for their prize contribution, and congratulations to the winners of Level343’s Top Women in SEO for 2012!

Logo for 2012

For the Top SEO Women of this year who would like to sport the logo, you can click on the image, then right click and save as. We provided the highest resolution; feel free to set the size you need for your site. If you need a .png version, please contact us. For those who would like to support the Top SEO Women with some link love, please link to this post. Thank you for your support!

Next Year

Last year, we added a logo. This year, we added a couple of prizes. Top Women in SEO is still growing from infancy, however, and we’re already looking forward to next year. We’re currently working on refining the nominating and voting process, and all that “rules and regulations” stuff to ensure a good run. If your company is interested in sponsoring the Top Women in SEO 2013, please contact Level343



{ 23 comments… read them below or add one }

Nit April 8, 2012 at 11:38 pm

I want to hatts off for these women because they are the milestones of social media.

Reply

Hassan Tariq March 16, 2012 at 9:49 am

Its very good to see Eren McKay in the Top 3. She is superb in SEO and deserved the TITLE.

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Jason - Couponfreaks March 8, 2012 at 12:45 pm

This is super awesome! Congrats to Eren! She really deserves it, I’ve been a reader of her blog for the past few years and she’s actually one of the nicest people I’ve ever spoken too. Congrats to everyone else who entered too!

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Dave Ventura February 6, 2012 at 11:41 pm

this proves that internet savvy are not only men but rather look around as women also dominates in adept skills in SEO field. This is a very inspiring story that showcase women power and their capabilities. I would like to extend my greetings, congratulation to all winners and top women for SEO!

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Tim Ryan January 7, 2012 at 8:52 am

Its good to see women power taking center stage on many fields. The world of blogging specially has produced a lot of successful women bloggers. Lyena Solomon, Melissa Fach, and Debra Mastaler are women who are looked upon with great respect and admiration and certainly I agree, a large pool of women are being headed towards this award.

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Heather Lloyd-Martin January 3, 2012 at 2:06 pm

I am incredibly honored and thankful to be included on this list. I remember when there were less then 10 women in the industry. Today, we have smart and savvy female SEO experts based all over the world. It’s a wonderful thing to see. :)

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Level343 January 3, 2012 at 3:20 pm

Thank you Heather, you and your followers made this year’s contest Oodles of fun! I will be sending you the information regarding your prizes in the next few days. I should kick myself for not having something ready. My sincere apologies. :)

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Heather Lloyd-Martin January 4, 2012 at 12:34 pm

LOL! Apologize – what for? You have done so much to promote women in the industry. You have my gratitude and thanks!

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Dana Lookadoo January 3, 2012 at 9:45 pm

Wanted to also thank Heather for setting the SEO bar high early on!

Heather, I looked up to you and gleaned so many insights from your SEO copywriting tips and insights years ago. Your sound and solid advice that outlives Google fluctuations has been much appreciated!

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Heather Lloyd-Martin January 4, 2012 at 12:32 pm

Wow, thank you so much Dana! Your comment has made my day! :)

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Kelly Boyer Sagert January 3, 2012 at 11:22 am

Congratulations, Leslie!

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Raquel January 3, 2012 at 7:37 am

Thanks! It’s great to meet so many awesome SEO women here… ;)

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Elise January 2, 2012 at 8:01 pm

Congratulations to all you women – a fine achievement. Eren is a special friend always open to give and share her SEO skills and knowledge. She has helped me tremendously with my online presence and constantly engages with the online community.
I love the logo too.
Bravo!
Elise

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Gabriella January 3, 2012 at 5:01 am

Eren has so many wonderful friends. Thanks for dropping by & celebrating her win :)

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Debra Mastaler January 2, 2012 at 7:31 pm

I love the fact these three outstanding women are from different parts of the world, Eren is in South America, Mariachiara in Italy and Heather in United States. :) Congratulations ladies!

And Gabs, huge cyberhug to you and Level 343 for doing this, you rock!

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Gabriella January 3, 2012 at 5:04 am

Thanks Debra, it was a pleasure introducing so many wonderful women globally. I’m hoping we can reach the rest of the world for our 2013. From the far reaches of Asia, Australia, and the Middle East, basically the world :)

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Eren Mckay January 2, 2012 at 6:29 pm

@Dana- Thanks for your kind words. In order to really know SEO, we always have to stay on top of things and constantly be reading about the changes, looking to the future.
@Linda – I must say the same thing about you- always willing to help and give the best straight forward answers.
@Lyena – Thanks! It’s great to meet so many awesome SEO women here.
Maybe we can add a feminine touch to SEO? LOL
xoxo,
Eren

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George Sepich January 2, 2012 at 6:13 pm

Congratulations Eren! A well deserved honor. I really appreciate your SEO tips and tactics that you have shared in the past. It’s always great info that can be used for everyday websites. Keep up the great work!

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Lyena Solomon January 2, 2012 at 5:32 pm

Congratulations, Eren! Such a well deserved award! To add to Dana’s comment, I feel I know Eren for ages because she is so engaging and unique. I am thrilled you are #1 SEO woman of 2012, Eren!

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Linda Stacy January 2, 2012 at 3:27 pm

Congratulations everyone! I agree with what Dana said about Eren. She is always willing to help and is very inspiring. I don’t know the other winners but I just followed them (and the honorable mentions) and I’m looking forward to getting to know them.

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Dana Lookadoo January 2, 2012 at 2:50 pm

CONGRATULATIONS to all and especially Erin!

One of the things I appreciate so much about Erin is that she stays on top of latest SEO and social media news and spends a considerable amount of time genuinely engaging and sharing online, always adding value with a positive spin!

Reply

Max January 2, 2012 at 1:28 pm

I think the Top Women for SEO is a cool idea. I hope this really takes off and next year you will have a large pool of women for this award.
P.S. – I think the logo is great!!!

Max

Reply

Level343 January 4, 2012 at 1:07 pm

Thanks Max, we’re hoping to get the word out via our readers… hint hint ;)

Reply

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  • Francisco Rosales

    RT @SEOcopy: Introducing Level343's 2012 Top Women of SEO http://t.co/Hy7N2NEe @ErenMckay @uale75 @heatherlloyd @seobelle

  • Francisco Rosales

    RT @SEOcopy: Introducing Level343's 2012 Top Women of SEO http://t.co/UgBZJqQP @ErenMckay @uale75 @heatherlloyd @seobelle

  • Allison Cotney

    RT @SEOcopy: Introducing Level343's 2012 Top Women of SEO http://t.co/So8ONW2r @ErenMckay @uale75 @heatherlloyd @seobelle

  • lyena

    RT: @SEOcopy 2012 Top Women of #SEO http://t.co/c8dpdSyL | @ErenMckay @uale75 @heatherlloyd | Honorable mentions @seobelle @lindzie

  • Hugo Guzman

    RT @level343: Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/0Urmd2Cl

  • OnlineTaxPros.com

    RT @level343: Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/0Urmd2Cl

  • Carla Young

    RT @SEOcopy: Introducing Level343's 2012 Top Women of SEO http://t.co/TNLmBiWA @ErenMckay @uale75 @heatherlloyd @seobelle

  • Dana Lookadoo

    Once again, CONGRATS to 2012 Top Women of #SEO http://t.co/S9LMhirj @ErenMckay @uale75 @heatherlloyd | Honorable mentions @seobelle @lindzie

  • Top SEO Women 2012 , GRAZIE a tutti « SEO x Google

    [...] TOP SEO WOMEN 2012 [...]

  • Bill Onion

    RT @TheSearchGuru: Congratulations to Leslie Carruthers - one of the top women in SEO for 2012: http://t.co/8tnWJW8d! http://t.co/vHOOCMi8

  • Bill Onion

    RT @TheSearchGuru: Congratulations to Leslie Carruthers - one of the top women in SEO for 2012: http://t.co/8tnWJW8d! http://t.co/vHOOCMi8

  • Bill Onion

    RT @TheSearchGuru: Congratulations to Leslie Carruthers - one of the top women in SEO for 2012: http://t.co/8tnWJW8d! http://t.co/vHOOCMi8

  • Pin Agency

    RT @thegypsy: 2012 Top Women of #SEO http://t.co/Lak649sE @ErenMckay @uale75 @heatherlloyd Honorable mentions @seobelle @lindzie

  • Level-343 Team

    @vanessafox @WebInFermento @seofemenino @juliecheung @TheSearchGuru @lindzie & @seobelle Ladies of #SEO 2012 you ROCK!! http://t.co/JPWvNQVM

  • Level-343 Team

    @vanessafox @WebInFermento @seofemenino @juliecheung @TheSearchGuru @lindzie & @seobelle Ladies of #SEO 2012 you ROCK!! http://t.co/JPWvNQVM

  • Sadie Sherran

    @vanessafox @WebInFermento @seofemenino @juliecheung @TheSearchGuru @lindzie & @seobelle Ladies of #SEO 2012 you ROCK!! http://t.co/JPWvNQVM

  • Shahid Sharif

    RT @level343: Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/kMnaq5bn

  • David Carrillo

    @vanessafox @WebInFermento @seofemenino @juliecheung @TheSearchGuru @lindzie & @seobelle Ladies of #SEO 2012 you ROCK!! http://t.co/JPWvNQVM

  • Ani Lopez

    hey! @seofemenino honorable mention at Level343′s 2012 Top Women of #SEO http://t.co/2zgZrFS2 Congrats Raquel!

  • Raquel Franco

    Thanks Ani :) RT: @anilopez: honorable mention at Level343′s 2012 Top Women of #SEO http://t.co/KFgVOzRE Congrats Raquel!

  • Socialware Italy

    Top Women of #SEO: http://t.co/rHibNGBV

  • Glenn Ferrell

    Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/qKyRtygq RT @level343:

  • Wasim Ismail

    RT @level343: Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/jmLc1I7X

  • HitYourMarket.com

    Introducing Level343′s 2012 Top Women of SEO - http://t.co/uVJiGQZn #seo

  • Brad Miller

    Introducing Level343′s 2012 Top Women of SEO http://t.co/AqVrOSF8

  • Jeff Ferguson

    Going to sound horrible, but why do we need a "Top Women of SEO?" Why not try to be the Top SEO? This isn't sports... http://t.co/bFflgPkk

  • Level-343 Team

    Introducing Level343′s 2012 Top Women of SEO http://t.co/yFaC9HWv | We're gearing up for 2013 nominations... :) bwahahaha

  • Level-343 Team

    Introducing Level343′s 2012 Top Women of SEO http://t.co/yFaC9HWv | We're gearing up for 2013 nominations... :) bwahahaha

  • Simona Leone

    Top Seo Woman 2012 http://t.co/Tt35zUYx #topseowoman2012

  • Mary-Kay Massey

    Can't believe I missed this Introducing Level343's 2012 Top Women of SEO #Top Women of SEO http://t.co/iAw8uDnh

  • Fatih Çığşar

    Introducing Level343′s 2012 Top Women of SEO http://t.co/VB0MMNJZ

  • Fatih Çığşar

    RT @level343: Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/9d6wb8GO

  • Gabriella Sannino

    Do you know who 2012’s Top Women in SEO are? http://t.co/B9Qe4vgU | Always a pleasure to connect wicked smart women with the world

  • Michael F Forni

    Do you know who 2012’s Top Women in SEO are? http://t.co/B9Qe4vgU | Always a pleasure to connect wicked smart women with the world

  • Karen

    [...] Mckay is a work at home mom to 3 boys who has created several niche websites. She won the SEO Woman of the Year 2012 contest and loves to help others learn how to make a living [...]

  • Things to Think About When Doing Keyword Research for Your Website

    [...] Mckay is a work at home mom to 3 boys who has created several niche websites. She won the SEO Woman of the Year 2012 contest and loves to help others learn how to make a living [...]

  • Alaina Frederick

    Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/0Wow5z1d

  • kevin headen

    Huge Congratulations to my gal +Eren Mckay you rock http://t.co/kiYm8Tsl

  • ZenYinger

    RT @level343: Introducing Level343's 2012 Top Women of SEO #Honoring Women #SEO #Top Women of SEO http://t.co/6vnWTJa6