Working with Facebook’s Latest Algorithm Change

by April 10, 2014
Thumbnail image for Working with Facebook’s Latest Algorithm Change

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, but usually those changes don’t affect the businesses that use it every day to connect […]

Keeping Up With Facebook Changes

by April 7, 2014
Thumbnail image for Keeping Up With Facebook Changes

Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook has admitted organic reach for brands will slowly decline. According to Facebook, this is unavoidable […]

Uh Oh! Brain Dump Time!

by January 2, 2014
Thumbnail image for Uh Oh! Brain Dump Time!

It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat eclectic mix of tips. Facebook: We all know images work well on Facebook, in fact posts with images generate […]

Rocking How Personalized Search Results Affect Ranking

by December 23, 2013
Thumbnail image for Rocking How Personalized Search Results Affect Ranking

I’ve seen numerous instances lately of people not understanding why they don’t see the same results as someone else for the same search query, so I thought a little clarification might be in order. There are a number of reasons why two people will see different SERPs for the same term, but they basically fall […]

Create Google+ Buzz

by December 19, 2013
Thumbnail image for Create Google+ Buzz

Just a quick little post today but don’t be fooled by its size.  There are some great tips here! Whether you hopped onto Google+ because of the Publisher/Authorship tags or because you heard it’s important for the future of your site, you are there now and it’s time to take action!  Once you’ve got your […]

When Social Media Goes Public, Who Is Served?

by December 9, 2013
Thumbnail image for When Social Media Goes Public, Who Is Served?

A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan for “shared endorsements”, I noted: The larger point Godin makes is the conundrum inherent to […]

Only CEO’s Need Apply

by December 2, 2013
Thumbnail image for Only CEO’s Need Apply

Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important to join social media as a CEO. I recently read on Econsultancy about a User […]

Advertising on Facebook

by November 28, 2013
Thumbnail image for Advertising on Facebook

Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response.  On Facebook, you are able to actually target your audience […]

How to Increase Traffic to Your Website from Facebook

by November 14, 2013
Thumbnail image for How to Increase Traffic to Your Website from Facebook

Whether a personal brand or a large business, you surely know that Facebook marketing isn’t the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish big steps in business. You can develop much more of a base, spread the word, run PR, attract new customers, run promotions […]

Inbound Strategies for Your Global Market

by October 28, 2013
Thumbnail image for Inbound Strategies for Your Global Market

Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ make one thing perfectly clear; inbound marketing is a buzzword.  Even though I will admit I’ve heard if you […]