So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!
There’s been a lot about SEO in the mainstream news lately, from the Wall Street Journal to The Globe and Mail, and even the New York Times. Last week, we posted a rant, (If You’re Going to Write About SEO, Get It Right) showing off a little bit of spirited irritation for the inaccurate and often sensational portrayal of an industry we love.
Writing SEO (Search Engine Optimization) articles is the exciting mixture of developing keyword strategies that will generate a response from various search engines. SEO articles merge those keywords into unique copy writing material that engages and holds the reader. SEO copy writing creates articles that reach the marketplace in two ways. The first is by anticipating the search terms utilized by the readership. The second is by employing those search keywords to establish links from the reader to the destination site through the search engine.
