Now you’ve done it. You’ve made someone mad and they set about on a dedicated smear campaign. Your reputation looks like someone used it as toilet paper on the biggest rear-end in history. It can happen to anyone… and everyone. Small companies, mom and pop stores, large corporations (ever seen what Green Peace can do [...]
Early in the morning on March 6, 2012, the news poured into the online world from MSNBC.com’s Red Tape section. Government agencies and colleges demand applicants’ Facebook passwords, the headline reads. It seems that SOPA and PIPA aren’t enough; it seems the social arena is one area the government, colleges and employers just can’t leave alone.
For the first time since Level343 opened its doors in 1998, we’re closing for the holidays! There won’t be a blog Thursday, but don’t worry. We’ll be back with fresh content, updates and general mayhem, Monday, January 2, 2012. In the meantime, we’ve started a quarterly enewsletter (first installment went out early this morning). We invite you to view the email in your browser and click on the subscribe link.
If you do it right! And that’s what this article is about. Like death and taxes, some things in business are inevitable. Even if your product or service is the best on the market and your customer service is better than everyone else’s, you can’t make everyone happy all the time. At some point, you will deal with negative feedback and dissatisfied customers posting on social media platforms.
When the money’s pouring in and the economy is booming, almost everyone seems to flourish. The demand for products and services is high; there are more pieces of a bigger pie and more businesses can be involved. Of course, this isn’t so true when the economy “drags butt”, as so many eloquently put it. “Well, duh,” you say, and start roaming around the page to see if there’s something here you don’t know. How about this – did you know there’s a way to succeed while other people/companies are dropping like flies? You did? Oh. Well, do you know what that way is?
If you’re kick-butt professional with tons of referrals and your website is just a business card, you may be thinking a positive online reputation is something you don’t have to worry about it. In fact, Darren Slatten, world’s greatest SEO, master of reputation mis-management (titles he gave himself) and wanna-be comedian (title we gave him), wrote a very pointed article about reputation management in 2009.
