Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Business Tips: 5 Rules of Social Marketing

Creating a brand that is reputable, recognized and credible in any line of business today requires more than the ability to showcase and deliver high-quality products and services. Understanding the importance of customer retention is a key element that is necessary to keep consumers interested in your brand and coming back for more.

By |April 13th, 2015|Content Development, Online Marketing, Social Media|0 Comments

Humanize Your Brand

Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly.

Quick & Dirty Content Audit

Today’s spiel is about when you don’t keep track of your content, you might miss out on a large number of potential leads. This is where the quick and dirty content audit comes in. We wrote a great post on SEO and Content Audits a while back, but I wanted to give you a refresher and some quick steps you can implement moving forward.

Self-Promotion Is The Best Way To Network

After years of putting ourselves out there we are finally getting the response and interaction we've been looking for. This year started out with a bang. Over twenty queries for interviews guest blogging and a few podcasts including Google+. And truth be told I’m scrambling for things to write.

Top Insights for Your Online Marketing Campaign

Making Global Engagement Possible. Content marketing is the singularly most important tool to achieve global engagement. They don’t call it the global village for no reason!

By |March 6th, 2015|Content Development, Online Marketing|0 Comments

Tips and Tricks for Content Marketing

Content marketing is one of the most popular marketing trends these days. These tips and tricks will help you make the most of your content marketing regime in 2015. Give your business the boost it very well deserves and mark a year of prosperity like never before!

By |February 27th, 2015|Content Development, International Marketing|2 Comments

The Key to Great Content

People like getting wowed – and that is exactly what they are looking for when skimming through content online. In essence, the key to your target customers’ heart is through great content. Seeing the current trends, content marketing seems to be going headstrong and steady. Naturally, it is a viable marketing investment you’d like to make this year (if you haven’t done that already!).

By |February 23rd, 2015|Content Development, Online Marketing|0 Comments

Localizing Your Business | Helping Your Customers Find You!

People’s search trends are changing; the use of long-tailed semantic keywords during their search queries is more common when looking for relevant search results. For instance, when a person searches for “SEO services in San Francisco” or “the best grill on Castro Street”, they are looking for businesses that are located in the nearest possible proximity. As Google (and other search engines) adapts to these customer needs, the need for localizing your business becomes inherently important for your business’ success.

By |February 20th, 2015|Content Development, International Marketing, SEO|0 Comments

Do You Need SEO in 2015?

There’s been a lot of talk about search engine optimization (SEO), why it is necessary and how it has been helping businesses improve their online visibility. It is undoubtedly an important element when it comes to search engine rankings. But given […]

By |January 30th, 2015|Content Development, International Marketing, SEO|2 Comments

5 Techniques Used By Bloggers

Are you new to the world of blogging? Not sure how to go about creating a name for yourself and your company through blogging? Well, look no further. You’ve just discovered the treasure chest of blogger basics that will help […]

By |January 26th, 2015|Content Development, Online Marketing|0 Comments