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/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

5 ways Social Helps Your Business

Like any business owner, you’re wondering how you can increase your exposure and grow your business. Most importantly, how can you get the best possible results from any endeavor? Many online businesses use pay-per-click ads, email marketing and banner ads [...]

By | August 22nd, 2016|Content Development, Social Media|2 Comments

How to Repurpose Your Content

If you produce a large quantity of digital content, developing fresh material can present a challenge. Repurposing is a way for you to develop content from the works you have already published. This method allows you to expand the reach [...]

By | August 15th, 2016|Content Development, Online Marketing|0 Comments

Boring Industry, Meet Awesome, Quality Content

You can’t write awesome, quality content for a boring industry. If you’re trying, stop now. You can’t, because you don’t know the secret. Until now, you probably didn’t even know there was a secret, yeah? No topic under the sun [...]

By | August 8th, 2016|Branding, Content Development|2 Comments

4 Content Strategy Tips: Marketing for Content Domination

Implementing a content strategy has a lot of options to choose from: the CMS, the social platforms, the blogging sites, among others. However, it doesn't matter which you choose if you don't have a plan to succeed. Inability to build your [...]

By | July 25th, 2016|Content Development|0 Comments

Context Marketing is Better than Quality Content: Here’s Why

"Content is King," goes the saying, but context marketing is the crown. In the online marketing world, "just" having quality content isn't always enough.  By focusing only on creating amazing content, you miss out on a bigger piece of the pie. If you [...]

By | July 18th, 2016|Content Development|3 Comments

6 Content Marketing Trends That Are Shaping Online Marketing Efforts

Content marketing trends depend on the industry you're in. However, the buzz surrounding content marketing is only growing as Internet marketing continues to outpace traditional marketing methods. Some trends are going in a direction that any quality content marketer can [...]

By | July 14th, 2016|Content Development, Online Marketing|0 Comments

Content Audits: What Are They, and How Do They Help You?

Content audits: they’re all the rage according to marketing folk. When you talk to someone in the industry, it’s a fair bet that they’ll be pushing you to “get one done.” But what is a content audit? And if you [...]

By | July 5th, 2016|Content Development|4 Comments

What’s the ROI on Semantic Markup?

There’s a rising interest in the use of structured data and schemas to increase reach and effectiveness with the use of schema.org markup. The question in many business owners’ minds is: should I invest in semantic markup, and what’s the [...]

By | June 27th, 2016|Content Development, Online Marketing, SEO|2 Comments

Content Strategy A Guide To Solving Your Audience’s Questions

You know that stock photo picture of success, where some buff man or woman looks out over this beautiful landscape on top of a hill or mountain that was obviously hard to climb, and makes it look easy as pie [...]

By | May 23rd, 2016|Content Development, Online Marketing|2 Comments

The Marketing Agency Onus: When the Client Does the Writing

Warning: this is going to sound really bad. It’s going to sound like I don’t think clients are capable of writing. There’s only a tad bit of truth in that. You see, when it comes to content marketing strategies and [...]

By | April 18th, 2016|Content Development, Online Marketing|2 Comments